OPT IV space charges media placement FY 25 Q4 - FY26 Q1.
Ended Awarded Last action
- Contract number
- N0018925FZ199
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $6,351,000
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $6,351,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $151,000 | |
| Original award | $6,200,000 |
About this award
Young & Rubicam LLC, operating as Vmly&R, has been awarded a delivery order valued at $6.351 million by the Navy Recruiting Command for media placement and space charges services through December 31, 2025. This firm fixed-price contract, awarded on August 21, 2025, expands the contractor's existing services to include additional paid social media capabilities. The work will be performed in New York, NY, and represents a non-set-aside competitive procurement. This delivery order is issued under Vmly&R's substantial $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with Navy Recruiting Command, which has been in effect since May 20, 2021, and remains valid through May 19, 2026.
Vmly&R is a global marketing and advertising agency with extensive experience supporting federal government recruitment and outreach initiatives. The contractor specializes in integrated marketing solutions, including media planning and buying, digital marketing, creative development, and comprehensive recruitment campaigns. Under its Navy Recruiting Command IDIQ vehicle and GSA Federal Supply Schedule contract ($3 million, valid through August 2027), Vmly&R has consistently delivered media placement, digital marketing, field events support, and creative advertising services designed to enhance military recruitment efforts. This award demonstrates the Navy Recruiting Command's continued reliance on the contractor's established capabilities to execute integrated media strategies across multiple platforms in support of naval recruitment objectives.
Quick answers
Who was awarded contract N0018925FZ199?
N0018925FZ199 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on August 21, 2025.
How much is contract N0018925FZ199 worth?
The government has obligated $6,351,000 on N0018925FZ199.
Which agency awarded contract N0018925FZ199?
Naval Supply Systems Command (Department of the Navy) awarded N0018925FZ199, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018925FZ199 an order under another contract?
Yes. N0018925FZ199 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018925FZ199 competed?
The extent of competition for N0018925FZ199 was full and open competition.
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