OPT IV field events marketing other direct expenses (odes) in support of the commander, navy recruiting command marketing and advertising program
Ended Awarded Last action
- Contract number
- N6671525F0032
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $423,894
Award facts
- Contract value 100% obligated
- $423,894.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$15,000 | |
| Original award | $438,894 |
About this award
This is a firm fixed-price delivery order contract awarded by the Navy Recruiting Command to Young & Rubicam LLC, doing business as VMLY&R, a global marketing and advertising agency. The contract is for $423,894.00 and will provide field events marketing and other direct expenses in support of the Navy Recruiting Command's marketing and advertising program. The contract has an ultimate completion date of June 23, 2025.
VMLY&R has extensive experience providing integrated marketing, communications, and advertising services to federal government agencies, particularly in support of military recruitment and outreach efforts. This contract is part of a larger $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract the company holds with the Navy Recruiting Command, which serves as the primary vehicle for delivering comprehensive marketing and advertising support tailored to naval recruitment. The contract was not set aside for any specific business type.
Quick answers
Who was awarded contract N6671525F0032?
N6671525F0032 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on May 22, 2025.
How much is contract N6671525F0032 worth?
The government has obligated $423,894 on N6671525F0032.
Is contract N6671525F0032 an order under another contract?
Yes. N6671525F0032 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0032 competed?
The extent of competition for N6671525F0032 was full and open competition.
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