OPT IV basic advertising services in support of commander, navy recruiting command navy marketing and advertising program
Ended Awarded Last action
- Contract number
- N6671526F0015
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $4,898,987
Award facts
- Contract value 100% obligated
- $4,898,986.74 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. Navy Recruiting Command awarded a delivery order valued at $4.9 million to Young & Rubicam LLC (doing business as Vmly&R) on February 20, 2026, for the fourth option period of basic advertising services supporting the Navy Marketing and Advertising Program. This firm fixed-price delivery order, which is not set-aside and performs in New York, NY, represents a task order issued under Vmly&R's larger $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with Navy Recruiting Command that runs through May 19, 2026. The delivery order is expected to be completed by May 19, 2026, aligning with the expiration of the underlying IDIQ vehicle.
Vmly&R, a global marketing and advertising agency, brings extensive experience in providing integrated marketing communications and recruitment support to federal clients, particularly the Navy. Under this delivery order and the broader IDIQ contract, the company delivers comprehensive advertising and marketing services including media planning and placement across digital, traditional, and out-of-home platforms; creative development; digital marketing; and field event marketing designed to support military recruitment outreach efforts. The company's track record demonstrates consistent ability to execute firm fixed-price advertising campaigns for federal agencies while maintaining predictable costs and delivery schedules.
Quick answers
Who was awarded contract N6671526F0015?
N6671526F0015 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on February 20, 2026.
How much is contract N6671526F0015 worth?
The government has obligated $4,898,987 on N6671526F0015.
Is contract N6671526F0015 an order under another contract?
Yes. N6671526F0015 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671526F0015 competed?
The extent of competition for N6671526F0015 was full and open competition.
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