OPT IV field events marketing odes in support of the commander, navy recruiting command advertising and marketing program
Ended Awarded Last action
- Contract number
- N6671525F0040
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $736,225
Award facts
- Contract value 100% obligated
- $736,225.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $38,800 | |
| Original award | $697,425 |
About this award
The U.S. Navy Recruiting Command awarded a delivery order valued at $736,225 to Young & Rubicam LLC, doing business as Vmly&R, on June 24, 2025, for field events marketing and operational design engineering support (ODES) in support of the Navy's advertising and marketing program. This firm fixed-price delivery order, with an ultimate completion date of October 19, 2025, will be performed in New York, NY. The award represents a non-set-aside competitive procurement and is issued under Vmly&R's existing $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, which was awarded in May 2021 and remains valid through May 2026.
Vmly&R, a global marketing and advertising agency, has established itself as a primary provider of integrated marketing and recruitment support services to the Navy Recruiting Command through its extensive portfolio of federal contracts. The company specializes in comprehensive brand strategy development, media planning and buying, digital marketing, creative advertising, web development, and field event execution—all critical components of the Navy's recruitment outreach efforts. As a child delivery order under the Navy's IDIQ vehicle, this award continues Vmly&R's pattern of supporting military recruitment campaigns through competitive, firm fixed-price arrangements designed to deliver predictable marketing solutions across multiple platforms and channels.
Quick answers
Who was awarded contract N6671525F0040?
N6671525F0040 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on June 24, 2025.
How much is contract N6671525F0040 worth?
The government has obligated $736,225 on N6671525F0040.
Is contract N6671525F0040 an order under another contract?
Yes. N6671525F0040 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0040 competed?
The extent of competition for N6671525F0040 was full and open competition.
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