OPT IV field events marketing in support of the commander, navy recruiting command marketing and advertising program
Ended Awarded Last action
- Contract number
- N6671526F0007
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $2,756,869
Award facts
- Contract value 100% obligated
- $2,756,868.79 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $2,756,869 | |
| Original award | $0 |
About this award
Young & Rubicam LLC, doing business as Vmly&R, received a $2.76 million firm fixed-price delivery order from the Navy Recruiting Command to support the Option IV Field Events Marketing initiative. Awarded on October 24, 2025, with completion targeted for January 24, 2026, this delivery order was not set aside for any specific business type and will be performed in New York, NY. This award represents a continuation of Vmly&R's substantial marketing support relationship with Navy Recruiting Command, which aims to enhance military recruitment through strategic field events and experiential marketing activations that engage potential recruits directly in the community.
This delivery order is issued under Vmly&R's existing $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with Navy Recruiting Command, awarded in May 2021 and valid through May 2026. Under this overarching vehicle, Vmly&R has provided comprehensive marketing and advertising services including media placement, digital marketing campaigns, creative development, and field event execution designed to support military recruitment and outreach objectives. The firm's track record of delivering multiple competitively awarded task orders demonstrates its established capability to provide integrated marketing solutions that effectively support the Navy's recruitment messaging and brand positioning efforts.
Quick answers
Who was awarded contract N6671526F0007?
N6671526F0007 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on October 24, 2025.
How much is contract N6671526F0007 worth?
The government has obligated $2,756,869 on N6671526F0007.
Is contract N6671526F0007 an order under another contract?
Yes. N6671526F0007 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671526F0007 competed?
The extent of competition for N6671526F0007 was full and open competition.
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