OPT IV field events marketing in support of the commander, navy recruiting command marketing and advertising program
Ended Awarded Last action
- Contract number
- N6671525F0041
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $4,036,958
Award facts
- Contract value 100% obligated
- $4,036,957.62 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $0 | |
| Original award | $4,036,958 |
About this award
The U.S. Navy Recruiting Command awarded a $4.04 million firm fixed-price delivery order to Young & Rubicam LLC (doing business as Vmly&R) on June 30, 2025, for field events marketing in support of the Navy's broader marketing and advertising program. This delivery order, with an ultimate completion date of October 23, 2025, will be performed in New York, New York, and represents work executed under Vmly&R's existing $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command that runs through May 19, 2026. The contract was awarded competitively with no set-aside designation.
Vmly&R, a global marketing and advertising agency with substantial federal government experience, has established itself as a primary provider of integrated marketing and recruitment support services to the Navy. The company's scope under this and related delivery orders encompasses comprehensive marketing solutions including media placement, creative advertising development, digital marketing, and field events activation designed to support military recruitment and outreach objectives. The firm fixed-price structure demonstrates Vmly&R's ability to deliver predictable marketing services within defined budgets, leveraging its extensive track record of supporting Navy Recruiting Command's strategic communications and recruitment initiatives.
Quick answers
Who was awarded contract N6671525F0041?
N6671525F0041 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on June 30, 2025.
How much is contract N6671525F0041 worth?
The government has obligated $4,036,958 on N6671525F0041.
Is contract N6671525F0041 an order under another contract?
Yes. N6671525F0041 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0041 competed?
The extent of competition for N6671525F0041 was full and open competition.
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