OPT IV additional advertising services in support of commander, navy recruiting command advertising and marketing program
Ended Awarded Last action
- Contract number
- N6671525F0042
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $4,584
Award facts
- Contract value 100% obligated
- $4,583.98 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$1,050 | |
| Original award | $5,634 |
About this award
The U.S. Navy Recruiting Command awarded a delivery order valued at $4,583.98 to Young & Rubicam LLC (doing business as Vmly&R) on July 10, 2025, for additional advertising services in support of the Navy's recruiting and marketing program. This firm fixed-price delivery order, with a completion date of September 30, 2025, will be performed in New York, NY. The award represents a continuation of advertising support services under the competitive, non-set-aside procurement process. This delivery order is a child contract issued under Vmly&R's larger $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, which has been in effect since May 20, 2021, and remains valid through May 19, 2026.
Vmly&R is a global marketing and advertising agency with an established track record of providing comprehensive integrated marketing and communications services to federal government agencies. Through its Navy Recruiting Command IDIQ vehicle and associated delivery orders, the company delivers a full range of recruitment marketing solutions, including media placement across digital, traditional, and out-of-home platforms; digital marketing; creative advertising development; web and system support; and field events marketing. The firm's federal contract portfolio demonstrates consistent capability in supporting military recruitment outreach and strategic communications initiatives, with contract values historically ranging from several thousand dollars to over $19 million.
Quick answers
Who was awarded contract N6671525F0042?
N6671525F0042 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on July 10, 2025.
How much is contract N6671525F0042 worth?
The government has obligated $4,584 on N6671525F0042.
Is contract N6671525F0042 an order under another contract?
Yes. N6671525F0042 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0042 competed?
The extent of competition for N6671525F0042 was full and open competition.
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