OPT IV space charges media placement digital media FY26 Q1 - Q2.
Ended Awarded Last action
- Contract number
- N0018926FZ007
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $20,000,000
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $20,000,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $20,000,000 |
About this award
Young & Rubicam LLC, operating as Vmly&R, was awarded a delivery order for digital media placement and space charges supporting the Navy Recruiting Command's recruitment marketing efforts for fiscal year 2026, quarters one and two. The contract, awarded on November 15, 2025, carries a ceiling value of $20M and operates under a firm fixed-price structure with a performance period running from November 15, 2025, through March 31, 2026. This delivery order, issued as Modification P00001, updates the line of accounting for CLIN 4002 under the parent indefinite delivery vehicle. The work will be performed in New York, NY, and no set-aside designation was used in the award.
This delivery order derives from Vmly&R's $550M single-award Indefinite Delivery Indefinite Quantity contract with the Navy Recruiting Command, which has been in effect since May 2021 and remains valid through May 2026. Vmly&R's extensive experience supporting Navy Recruiting Command through multiple task orders demonstrates the contractor's core capabilities in media planning and buying, digital marketing, and integrated recruitment marketing campaigns. The contractor's role in supporting military recruitment outreach through strategic media placement aligns with the Navy's broader personnel acquisition and force readiness objectives.
Quick answers
Who was awarded contract N0018926FZ007?
N0018926FZ007 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on November 15, 2025.
How much is contract N0018926FZ007 worth?
The government has obligated $20,000,000 on N0018926FZ007.
Which agency awarded contract N0018926FZ007?
Naval Supply Systems Command (Department of the Navy) awarded N0018926FZ007, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018926FZ007 an order under another contract?
Yes. N0018926FZ007 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018926FZ007 competed?
The extent of competition for N0018926FZ007 was full and open competition.
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