OPT IV basic advertising services Q4 FY25 Q1 FY26 under labor clin 4001.

Ended Awarded Last action

Contract number
N0018925FZ116
Awardee
Awarding agency
Obligated
$6,531,982

Award facts

Opportunity
Contract value 100% obligated
$6,531,982.32 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
Funding agency
Navy Recruiting Command Department of the Navy, Department of Defense
NAICS code
541810 Advertising Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
New York, NY 10019, USA

Award details come from SAM.gov/FPDS.

About this award

This federal contract award was issued by the Navy Recruiting Command, a defense agency, to the prime contractor Young & Rubicam LLC, doing business as VMLY&R. The $6,531,982.32 firm fixed price delivery order contract is for basic advertising services during Q4 FY25 and Q1 FY26 under CLIN 4001. VMLY&R, a global marketing and advertising agency, has extensive experience providing integrated marketing, communications, and advertising services to federal government agencies, particularly supporting military recruitment and outreach efforts. The contract has a period of performance running through November 19, 2025, and was awarded on August 20, 2025. No set-aside was used for this open, competitive contract award. VMLY&R currently holds a $3 million GSA Federal Supply Schedule contract and a $550 million single-award IDIQ contract with the Navy Recruiting Command to deliver comprehensive marketing and advertising support for naval recruitment.

Quick answers

Who was awarded contract N0018925FZ116?

N0018925FZ116 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on August 20, 2025.

How much is contract N0018925FZ116 worth?

The government has obligated $6,531,982 on N0018925FZ116.

Which agency awarded contract N0018925FZ116?

Naval Supply Systems Command (Department of the Navy) awarded N0018925FZ116, with funding from Navy Recruiting Command (Department of the Navy).

Is contract N0018925FZ116 an order under another contract?

Yes. N0018925FZ116 is a delivery order under N0018921DZ024, an indefinite delivery contract.

Was contract N0018925FZ116 competed?

The extent of competition for N0018925FZ116 was full and open competition.

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