OPT IV additional advertising services in support of commander, navy recruiting command advertising and marketing program
Ended Awarded Last action
- Contract number
- N6671526F0006
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $881,260
Award facts
- Contract value 100% obligated
- $881,259.78 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10003, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | $881,260 | |
| Original award | $0 |
About this award
The U.S. Navy Recruiting Command awarded a $881,260 firm fixed-price delivery order to Young & Rubicam LLC, doing business as Vmly&R, on October 21, 2025, for additional advertising and marketing services in support of the Navy's recruitment program. This delivery order, with an ultimate completion date of January 31, 2026, represents work performed at the contractor's New York, NY location and was awarded without a set-aside designation. The award is issued under Vmly&R's existing $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, which was awarded in May 2021 and remains valid through May 19, 2026.
Vmly&R is a global marketing and advertising agency with extensive experience providing integrated marketing, communications, and advertising services to federal government agencies. The firm specializes in comprehensive brand strategies, media planning and buying, digital marketing, creative advertising development, and recruitment marketing campaigns. Under its Navy Recruiting Command IDIQ vehicle, the contractor has consistently delivered marketing solutions including media placement across digital, traditional, and out-of-home platforms, field events marketing, web development, and creative advertising services designed to support military recruitment and outreach efforts. This delivery order continues Vmly&R's role as a key provider of advertising support to the Navy's recruiting mission.
Quick answers
Who was awarded contract N6671526F0006?
N6671526F0006 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on October 21, 2025.
How much is contract N6671526F0006 worth?
The government has obligated $881,260 on N6671526F0006.
Is contract N6671526F0006 an order under another contract?
Yes. N6671526F0006 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671526F0006 competed?
The extent of competition for N6671526F0006 was full and open competition.
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