OPT IV basic advertising services in support of commander, navy recruiting command navy marketing and advertising program.
Ended Awarded Last action
- Contract number
- N6671526F0010
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $3,265,991
Award facts
- Contract value 100% obligated
- $3,265,991.16 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. Navy Recruiting Command awarded a delivery order valued at approximately $3.3 million to Young & Rubicam LLC, doing business as Vmly&R, on December 20, 2025, for basic advertising services in support of the Navy Marketing and Advertising Program. This is a firm fixed-price delivery order with an ultimate completion date of February 19, 2026, and will be performed in New York, NY. The award was not set aside for any specific business classification. This delivery order falls under Vmly&R's larger $550 million Indefinite Delivery Indefinite Quantity contract with Navy Recruiting Command that has been in effect since May 2021 and remains valid through May 2026, positioning this award as one task order among numerous others issued under that parent contract vehicle.
Vmly&R is a global marketing and advertising agency with substantial federal contracting experience, particularly with military recruitment efforts. The company specializes in integrated marketing communications, media planning and buying across digital and traditional platforms, creative development, web support, and field event marketing. Through its Navy Recruiting Command IDIQ contract and General Services Administration Federal Supply Schedule contract, Vmly&R has demonstrated consistent capability in delivering predictable, firm fixed-price marketing solutions to federal agencies. The company's expertise in developing comprehensive recruitment marketing campaigns and coordinating multi-channel advertising initiatives makes it well-positioned to execute this advertising support mission for Navy recruiting operations.
Quick answers
Who was awarded contract N6671526F0010?
N6671526F0010 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on December 20, 2025.
How much is contract N6671526F0010 worth?
The government has obligated $3,265,991 on N6671526F0010.
Is contract N6671526F0010 an order under another contract?
Yes. N6671526F0010 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671526F0010 competed?
The extent of competition for N6671526F0010 was full and open competition.
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