Consumer Research and Communications III

Award Date 9/15/2017
Last Date To Order 9/14/2022
Shared Ceiling $60M

The Centers for Medicare and Medicaid Services (CMS) Consumer Research and Communications III (CRC III) Indefinite Delivery/Indefinite Quantity (IDIQ) contract provides a comprehensive mechanism for obtaining consumer research and communication services supporting CMS's outreach, education, and communication initiatives. The contract enables CMS to procure qualitative and quantitative social marketing research, consumer testing, and communication strategy development across Medicare, Medicaid, and related program audiences. With a total shared ceiling of $60 million, the contract allows CMS to rapidly engage research firms to develop, assess, and improve communication materials, digital experiences, and outreach programs targeting beneficiaries and healthcare providers.

Task orders under this IDIQ predominantly focus on consumer research, audience analysis, and communication effectiveness evaluation, with typical contract values ranging from approximately $1 million to $9.4 million and performance periods spanning 2-3 years. Prime contractors frequently include Alan S. Newman Associates, L&M Policy Research, Communicatehealth, Marketing For Change CO., and Insight Policy Research, with most awards structured as cost-plus-fixed-fee contracts. While most task orders do not have specific set-aside designations, the underlying IDIQ appears to support small business participation. The research activities consistently aim to support Medicare and Medicaid program communications through methods such as focus groups, surveys, website usability testing, beneficiary panel management, and comprehensive communication strategy development targeting healthcare providers and beneficiaries.

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