Consumer Research and Communication IV (CRC IV)
Active Master IDIQ Awarded
- Federal agency
-
Centers for Medicare and Medicaid Services
- Awardees
- 4
- Task orders
- 11
- Obligated
- $25,434,538
Vehicle facts
- Agency
-
- Centers for Medicare and Medicaid Services Department of Health and Human Services
- Combined task order value
-
- $28,207,671 Current, with exercised options
- $39,436,795 Potential, with all options
- Last date to order 59% complete
- Shared ceiling 26% used
- $98,000,000.00
- Predecessor
- Consumer Research and Communications III
IDV award and task order details come from SAM.gov/FPDS.
About this vehicle
The Centers for Medicare and Medicaid Services (CMS) established a multiple-award Master IDIQ for consumer research and communication on September 15, 2022, with ordering authority through September 14, 2029. Three years of ordering remain. The vehicle succeeds Consumer Research and Communication III and carries a shared ceiling of $98 million.
Ten task orders have been placed since award, with momentum accelerating: one order in 2022, one in 2023, four in 2024, and four in 2025. The most recent order was placed September 26, 2025. Combined task-order potential value stands at $36.2 million against the shared ceiling, with $14.3 million obligated (40% of combined potential). This leaves $61.8 million in unobligated ceiling capacity available under the vehicle.
Awarded work centers on qualitative, quantitative, and mixed-method consumer research supporting Medicare communications, health insurance marketplace outreach and education, beneficiary decision-making tools, coverage communication, nursing home staffing campaigns, and Inflation Reduction Act provisions. Most recent orders are priced as time-and-materials; earlier orders use firm fixed price. Ultimate completion dates across the current portfolio range from March 2026 through July 2029.
Competition is concentrated among three firms: Alan S. Newman Associates, Inc. holds 4 orders worth $15.7 million in potential value; L&M Policy Research, LLC holds 4 orders worth $14.1 million; and Marketing For Change CO. holds 2 orders worth $6.4 million. These three firms account for the entire award population. Individual task-order ceilings range from approximately $2.0 million to $6.5 million, with obligated amounts typically 40–70% of ceiling.
All orders fund CMS programs exclusively. The set-aside mix is 60% small business (6 orders) and 40% unrestricted (4 orders). Recent years show greater penetration by small business designations: all four 2025 orders awarded to date include small-business set-asides.
IDV awards
Latest task orders
Show all 11
Top awardees by obligations
| Rank | Awardee | Obligated | Share |
|---|---|---|---|
| 1 | L&M Policy Research, LLC | $10,551,575 | 41% |
| 2 | Alan S. Newman Associates, Inc. | $8,539,610 | 34% |
| 3 | Marketing For Change CO. | $6,343,354 | 25% |
Top funding agencies by obligations
| Rank | Funding agency | Obligated | Share |
|---|---|---|---|
| 1 | Department of Health and Human Services | $25,434,538 | 100% |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2026 | $8,966,043 |
| FY2025 | $6,655,029 |
| FY2024 | $7,021,711 |
| FY2023 | $1,892,603 |
| FY2022 | $899,153 |
Quick answers
What is the CRC IV contract vehicle?
Consumer Research and Communication IV (CRC IV) is an indefinite delivery, indefinite quantity (IDIQ) contract vehicle run by Centers for Medicare and Medicaid Services (Department of Health and Human Services), awarded on September 15, 2022.
Which companies hold CRC IV?
4 companies hold CRC IV's IDV awards, one each. The latest went to L&M Policy Research, LLC on September 15, 2022. The awardees whose task orders obligated the most are L&M Policy Research, LLC, Alan S. Newman Associates, Inc. and Marketing For Change CO.
How much has been spent through CRC IV?
11 task orders have been placed under CRC IV, obligating $25,434,538. Their combined current value, with exercised options, is $28,207,671.
What is the shared ceiling of CRC IV?
CRC IV's shared ceiling is $98,000,000; its task orders have used 26% of it.
Which agencies use CRC IV the most?
The departments whose task orders under CRC IV obligated the most are Department of Health and Human Services ($25,434,538).
How much was obligated through CRC IV in fiscal year 2025?
Task orders under CRC IV obligated $6,655,029 in fiscal year 2025.
What came before and after CRC IV?
CRC IV succeeded Consumer Research and Communications III.
On GovTribe
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