NAICS Code 541860: Direct Mail Advertising
National industry
SBA small business size standard: $22 million in average annual receipts
Definition
This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.
Government contracts for this service: PSC R499 Other Professional Services
Code facts
- Part of
-
-
54
-
541
-
5418
- 54186
-
5418
-
541
-
54
- Contract obligations
- $1,217,939 In FY2025
NAICS codes and definitions come from the U.S. Census Bureau, size standards from the SBA and contract spending from SAM.gov/FPDS.
Business activities under NAICS 541860
- Advertising material preparation services for mailing or other direct distribution
- Direct mail advertising services
- Direct mail or other direct distribution advertising campaign services
Looking for another activity? Search the NAICS code lookup or browse business activities from A to Z.
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $1,027,997 |
| FY2025 | $1,217,939 |
| FY2024 | $360,487 |
| FY2023 | -$78,418 |
Top contractors by obligations
| Rank | Contractor | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Production Solutions Inc. | $964,451 | |
| 2 | Carahsoft Technology Corp | $38,630 | |
| 3 | C2M LLC | $24,916 |
Top funding agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Smithsonian Institution | $964,451 | |
| 2 | Environmental Protection Agency | $38,630 | |
| 3 | Department of Commerce | $24,916 |
Top PSC codes by obligations
| Rank | PSC code | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | R499 Other Professional Services | $1,003,081 | |
| 2 | R604 Mailing and Distribution Services | $24,916 |
Contract obligations by state
| Rank | Place of performance | Obligated, last 12 months | Share |
|---|---|---|---|
| 1 | Virginia | $989,367 | |
| 2 | District of Columbia | $38,630 |
Contract opportunities
Show all 45
Size standard history
Federal Register rules that named this code
Proposed size standard changes
| Proposed rule | Published | Comments |
|---|---|---|
| Small Business Size Standards: Monetary-Based Industry Size Standards | Closed Oct 21, 2025No final rule found |
From the NAICS codes each rule's amendments to 13 CFR 121.201 name. Rules that print their size standard tables as images aren't listed.
Quick answers
What is NAICS 541860?
NAICS 541860 is Direct Mail Advertising, a national industry in NAICS 54, Professional, Scientific, and Technical Services.
What is the NAICS code for direct mail advertising services?
The NAICS code for direct mail advertising services is 541860, Direct Mail Advertising.
What is the NAICS code for advertising material preparation services for mailing or other direct distribution?
The NAICS code for advertising material preparation services for mailing or other direct distribution is 541860, Direct Mail Advertising.
When did the size standard for NAICS 541860 last change?
The most recent Federal Register rule on record that names NAICS 541860 in the SBA's size standards is "Small Business Size Standards: Adjustment of Monetary-Based Size Standards, Disadvantage Thresholds, and 8(a) Eligibility Thresholds for Inflation" (87 FR 69118), published Nov 17, 2022 and effective Dec 19, 2022.
How much do federal agencies spend under NAICS 541860?
Federal contracts under NAICS 541860 obligated $1,217,939 in fiscal year 2025 and $2,528,005 in fiscal years 2023 through 2027.
Who are the largest contractors under NAICS 541860?
The contractors with the most obligated under NAICS 541860 in fiscal years 2026 and 2027 are Production Solutions Inc. ($964,451), Carahsoft Technology Corp ($38,630) and C2M LLC ($24,916).
Which agencies buy the most under NAICS 541860?
The agencies that obligated the most under NAICS 541860 in fiscal years 2026 and 2027 are Smithsonian Institution ($964,451), Environmental Protection Agency ($38,630) and Department of Commerce ($24,916).
Which PSC codes are used with NAICS 541860?
The PSC codes with the most obligated under NAICS 541860 in fiscal years 2026 and 2027 are R499 Other Professional Services and R604 Mailing and Distribution Services.
Where is the work under NAICS 541860 performed?
By place of performance, the states with the most contract obligations under NAICS 541860 over the last 12 months are Virginia ($989,367) and the District of Columbia ($38,630).
What is the latest contract opportunity under NAICS 541860?
The latest contract opportunity under NAICS 541860 is Printed A1 9" X 12" w/
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