Consumer Research and Communications II
Ended Master IDIQ Awarded
- Federal agency
-
Centers for Medicare and Medicaid Services
- Awardees
- 6
- Task orders
- 23
- Obligated
- $37,342,732
Vehicle facts
- Opportunity
-
- HHSM500201000014I, HHSM500201000017I, HHSM500201000015I, HHSM500201000012I, HHSM500201000016I and 1 more Solicitation numbers
- Agency
-
- Centers for Medicare and Medicaid Services Department of Health and Human Services
- Combined task order value
-
- $37,342,732 Current, with exercised options
- $37,493,600 Potential, with all options
- Last date to order 100% complete
- Shared ceiling
- $25,000,000.00 Less than its task orders have obligated
- Predecessor
- Consumer Research and Communications
- Successor
IDV award and task order details come from SAM.gov/FPDS.
About this vehicle
The Centers for Medicare and Medicaid Services (CMS) awarded a Master IDIQ on September 1, 2010, to provide consumer research and communications support for CMS outreach, education, and communication initiatives, with a last date to order of August 31, 2017—ordering closed over eight years ago and the vehicle is no longer active.
This vehicle is closed to new orders. The ordering period spanned seven years, during which CMS issued 23 task orders totaling $37.5 million in combined potential value, with $37.3 million obligated (100% of potential). The vehicle succeeded Consumer Research and Communications (awarded September 29, 2005) and was itself succeeded by Consumer Research and Communications III (awarded September 15, 2017), which remains the current vehicle for this work.
Task orders contracted qualitative and quantitative research to support Medicare and Medicaid beneficiary communications, including consumer testing of enrollment materials, web-based tool assessments, coverage-choice research, and audience metrics. Awards included research on Social Security number removal, open enrollment surveys, handbook testing, and health insurance exchange portal enhancements. Pricing was primarily cost-plus-fixed-fee, with some firm-fixed-price task orders. Individual task-order ceilings ranged from roughly $290,000 to $4.3 million, with several awards in the $2 million to $2.7 million band.
Four prime contractors shared the work. L&M Policy Research, LLC led by combined potential value at $14.4 million across six orders, followed by Marketing For Change CO. at $9.5 million (five orders), Aeffect Inc. at $8.3 million (six orders), and Alan S. Newman Associates, Inc. at $5.4 million (six orders). All four captured 100% of awarded task orders. CMS was the sole customer agency, funding all 23 orders.
About 65% of task orders carried no set-aside designation (15 orders), while 35% were designated small business (8 orders), distributed across multiple small-business awardees. Ordering pace was uneven—three orders in 2013, four in 2015, but only one each in 2014 and 2016, with two closing orders in 2017 as the vehicle sunset. All task orders performed work for CMS programs and initiatives with completion dates through mid-2018.
Description
The Centers for Medicare and Medicaid Services (CMS) has awarded a Master IDIQ to provide CMS a mechanism to assist in a full range of activities associated with qualitative and quantitative social marketing research and consumer testing. The research under this contract will primarily be focused on conducting appropriate qualitative and/or quantitative research to support the implementation of CMS outreach, education and communication efforts, as well as assessing consumer communication activities.
IDV awards
Latest task orders
Show all 23
Top awardees by obligations
| Rank | Awardee | Obligated | Share |
|---|---|---|---|
| 1 | L&M Policy Research, LLC | $14,228,441 | 38% |
| 2 | Marketing For Change CO. | $9,473,418 | 25% |
| 3 | Aeffect Inc. | $8,276,244 | 22% |
| 4 | Alan S. Newman Associates, Inc. | $5,364,629 | 14% |
Top funding agencies by obligations
| Rank | Funding agency | Obligated | Share |
|---|---|---|---|
| 1 | Department of Health and Human Services | $37,342,732 | 100% |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2023 | -$391,530 |
| FY2022 | -$1,981,052 |
| FY2017 | $3,571,317 |
| FY2016 | $5,436,489 |
| FY2015 | $5,674,562 |
| FY2014 | $2,489,187 |
| FY2013 | $6,717,581 |
| FY2012 | $9,504,015 |
| FY2011 | $5,720,838 |
| FY2010 | $601,324 |
Quick answers
What is the Consumer Research and Communications II contract vehicle?
Consumer Research and Communications II is an indefinite delivery, indefinite quantity (IDIQ) contract vehicle run by Centers for Medicare and Medicaid Services (Department of Health and Human Services), awarded on September 1, 2010.
Which companies hold Consumer Research and Communications II?
6 companies hold Consumer Research and Communications II's IDV awards, one each. The latest went to Aeffect Inc. on September 1, 2010. The awardees whose task orders obligated the most are L&M Policy Research, LLC, Marketing For Change CO. and Aeffect Inc.
How much has been spent through Consumer Research and Communications II?
23 task orders have been placed under Consumer Research and Communications II, obligating $37,342,732.
What is the shared ceiling of Consumer Research and Communications II?
The shared ceiling listed for Consumer Research and Communications II, $25,000,000, is less than its task orders have obligated.
Which agencies use Consumer Research and Communications II the most?
The departments whose task orders under Consumer Research and Communications II obligated the most are Department of Health and Human Services ($37,342,732).
What came before and after Consumer Research and Communications II?
Consumer Research and Communications II succeeded Consumer Research and Communications. It was followed by Consumer Research and Communications III.
On GovTribe
See this vehicle's full record
- Every IDV award and task order
- Funding by agency, awardee, NAICS and set-aside
- Teaming partners on this vehicle
- Ask GovTribe AI about this vehicle