NAICS Code 541840: Media Representatives
National industry
SBA small business size standard: $21 million in average annual receipts
Definition
This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.
Government contracts for this service: PSC R426 Communications Services and PSC R701 Advertising Services
Code facts
- Part of
-
-
54
-
541
-
5418
- 54184
-
5418
-
541
-
54
- Contract awards
- 3 In the last 12 months
- Contract obligations
- $932,184 In FY2025
NAICS codes and definitions come from the U.S. Census Bureau, size standards from the SBA and contract spending from SAM.gov/FPDS.
Business activities under NAICS 541840
- Advertising media representatives (i.e., independent of media owners)
- Magazine advertising representatives (i.e., independent of media owners)
- Media advertising representatives (i.e., independent of media owners)
- Media representatives (i.e., independent of media owners)
- Newspaper advertising representatives (i.e., independent of media owners)
- Publishers' advertising representatives (i.e., independent of media owners)
- Radio advertising representatives (i.e., independent of media owners)
- Television advertising representatives (i.e., independent of media owners)
Looking for another activity? Search the NAICS code lookup or browse business activities from A to Z.
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $772,397 |
| FY2025 | $932,184 |
| FY2024 | $2,482,211 |
| FY2023 | $2,175,005 |
Top contractors by obligations
| Rank | Contractor | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Brunswick Group LLC | $245,000 | |
| 2 | Cision US Inc. | $243,387 | |
| 3 | Pangea Group LLC | $183,878 | |
| 4 | Meltwater News US Inc. | $40,277 | |
| 5 | Brain Pbd, S.A. | $26,700 |
Top funding agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of State | $297,764 | |
| 2 | Smithsonian Institution | $245,000 | |
| 3 | Department of Justice | $243,387 |
Top PSC codes by obligations
| Rank | PSC code | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | R426 Communications Services | $245,000 | |
| 2 | R701 Advertising Services | $243,387 | |
| 3 | R708 Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services) | $169,708 | |
| 4 | B599 Other Special Studies and Analysis | $40,277 | |
| 5 | R425 Engineering and Technical Services | $34,785 | |
| 6 | R699 Other Administrative Support Services | $25,665 | |
| 7 | R422 Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys) | $13,575 |
Contract obligations by state
Shares are of everything obligated under NAICS 541840 in the last 12 months before deobligations, including work performed abroad or with no place of performance on record.
Contract opportunities
Show 40 more
Latest 50 of 184 listed here. See the rest on GovTribe.
Size standard history
Federal Register rules that named this code
Proposed size standard changes
| Proposed rule | Published | Comments |
|---|---|---|
| Small Business Size Standards: Monetary-Based Industry Size Standards | Closed Oct 21, 2025No final rule found |
From the NAICS codes each rule's amendments to 13 CFR 121.201 name. Rules that print their size standard tables as images aren't listed.
Quick answers
What is NAICS 541840?
NAICS 541840 is Media Representatives, a national industry in NAICS 54, Professional, Scientific, and Technical Services.
What is the NAICS code for media representatives (i.e., independent of media owners)?
The NAICS code for media representatives (i.e., independent of media owners) is 541840, Media Representatives.
What is the NAICS code for advertising media representatives (i.e., independent of media owners)?
The NAICS code for advertising media representatives (i.e., independent of media owners) is 541840, Media Representatives.
What is the NAICS code for radio advertising representatives (i.e., independent of media owners)?
The NAICS code for radio advertising representatives (i.e., independent of media owners) is 541840, Media Representatives.
When did the size standard for NAICS 541840 last change?
The most recent Federal Register rule on record that names NAICS 541840 in the SBA's size standards is "Small Business Size Standards: Adjustment of Monetary-Based Size Standards, Disadvantage Thresholds, and 8(a) Eligibility Thresholds for Inflation" (87 FR 69118), published Nov 17, 2022 and effective Dec 19, 2022.
How much do federal agencies spend under NAICS 541840?
Federal contracts under NAICS 541840 obligated $932,184 in fiscal year 2025 and $6,361,796 in fiscal years 2023 through 2027.
Who are the largest contractors under NAICS 541840?
The contractors with the most obligated under NAICS 541840 in fiscal years 2026 and 2027 are Brunswick Group LLC ($245,000), Cision US Inc. ($243,387) and Pangea Group LLC ($183,878).
Which agencies buy the most under NAICS 541840?
The agencies that obligated the most under NAICS 541840 in fiscal years 2026 and 2027 are Department of State ($297,764), Smithsonian Institution ($245,000) and Department of Justice ($243,387).
Which PSC codes are used with NAICS 541840?
The PSC codes with the most obligated under NAICS 541840 in fiscal years 2026 and 2027 are R426 Communications Services; R701 Advertising Services; and R708 Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services).
Where is the work under NAICS 541840 performed?
By place of performance, the states with the most contract obligations under NAICS 541840 over the last 12 months are New York ($245,000) and Illinois ($243,387).
What is the latest contract opportunity under NAICS 541840?
The latest contract opportunity under NAICS 541840 is Integrated Communications and Digital Adoption, pre-solicitation from Defense Threat Reduction Agency, posted November 14, 2025.
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See everything under NAICS 541840
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