RRB Digital Media and Geofencing
The Georgia Army National Guard is seeking a digital marketing firm to provide geofencing and targeted advertising services for its Recruiting and Retention Battalion. The solicitation aims to develop marketing campaigns that reach 17-24 year-old potential military recruits across specific high schools and colleges in Georgia. Key contract requirements include generating 1,000,000 impressions and 250,000 clicks across 67 targeted high school locations, utilizing digital platforms like Google, Meta, and YouTube for advertising. The evaluation will be based on three factors: Technical Approach, Past Performance, and Price, with contractors required to submit a detailed marketing strategy and sample ROI performance report. The solicitation (W912JM25QA007) has a proposal due date of March 13, 2025, at 8:00 AM, with offers to be submitted to the USPFO Activity GA ARNG Contracting Office in Marietta, Georgia.
The contract is a 100% small business set-aside, specifically targeting women-owned small businesses under NAICS code 541870 with a size standard of $28,500,000. The performance period includes a base year from May 1, 2025, to April 30, 2026, with four additional one-year option periods potentially extending the contract through April 30, 2030. The marketing firm will be responsible for creating digital advertisements in various sizes (320x250 to 970x250 pixels), including 15-30 second videos, and capturing lead data with specific personal information fields. The targeted geographic area primarily encompasses the greater Atlanta metropolitan area, covering seven Georgia counties including Cobb, DeKalb, Fulton, Gwinnett, Henry, and Paulding. The contractor is expected to generate between 100-800 qualified leads monthly, using tracking pixels, UTM codes, and Google Analytics 4 for performance measurement.
W912JM25QA007 Department of the Army Georgia Army National Guard
3/3/25, 9:21 AM Digital Advertisement Service for the Maine Army National Guard (MEARNG)
The purpose of this requirement is to provide the Maine Army National Guard (MEARNG) potential leads and potential enlistments, through a digital advertisement campaign. The purpose of this digital campaign is to reach potential new recruits in the specific age demographics of 17–24 year olds. The Government shall contract with a vendor to develop and implement a digital marketing plan that utilizes geo-fencing/retro-fencing, re-targeting, demographic parameters, and “in-need” advertising to maximize the impressions-to-clicks and clicks-to-leads rates in order to help the MEARNG deliver their important recruiting message to the target age demographic.
Period of Performance (PoP): The Period of Performance shall be 1 Year (12 months) with the anticipated start date on or about 1 July 2023.
This acquisition is solicited 100% set-aside under Small Business IAW 19.5 – Set asides for Small Business. The North American Industry Classification System (NAICS) Code – 541870 Advertising Material Distribution Service. Size Standard is $28.5 Million.
SAM Registration: Completion of the required FAR 52.212-3, Offeror Representations and Certifications – Commercial Items is required. When you complete your SAM registration, the link to complete your Representations and Certifications is also available. Offeror must be registered in the System for Award Management (SAM). No contract will be entered into with an unregistered vendor. Internet access allows you to register by completing an electronic on-line registration application at https://www.sam.gov/portal/public/SAM/
Amendments: Amendments to this solicitation will be posted at https://sam.gov/content/opportunities Paper copies of the amendments will NOT be individually mailed. By registering to receive notifications on Contracting Opportunities, quoters will be notified by email of any new amendments that have been issued. Potential Quoter’s are advised that they are responsible for obtaining and acknowledging any amendments to the solicitation. Failure to acknowledge an amendment may result in your offer being considered unacceptable
Basis for Award: The Government intends to award a single purchase order to the responsible Offeror whose quote represents the best value to the Government, with appropriate consideration given to the three (3) evaluation factors. Technical, and Past Performance. Commercial and Simplified Acquisition Procedures will be utilized to the max extent in a streamlined evaluation IAW FAR 12.602 & FAR 13.106-2. The Price factor will not be evaluated. Award may be made without discussion with offerors. Offerors are cautioned that the award may not necessarily be made to the lowest priced proposal. Offerors are cautioned that an unrealistically low price, as proposed initially or subsequently, may be a ground for eliminating a quote from consideration, either on the basis that the offeror does not understand the required services, or he/she has made an imprudent offer. Technical approaches with more comprehensive and detailed marketing strategies and from companies with more experience with the National Guard enterprise will be more highly rated.
Evaluation will be solely on the information included in the quotation. Therefore, the Offerors initial quotation should contain the Offerors best terms. After receipt of quotations, the Government will conduct an evaluation. However, during the evaluation process, the Government may, solely at its discretion, communicate with Offerors regarding quote elements.
Solicitation Questions: Questions of a technical nature shall be submitted to the Contract Specialist in writing via e-mail. Oral questions of a technical nature are not acceptable due to the possibility of misunderstanding or misinterpretation. The cut-off date and time for receipt of questions is Wednesdy, June 7, 2023 by 3:00 PM EST. Questions received after this date and time may not be answered. Questions will be answered in a formal amendment to the solicitation so all interested parties can see the answers
W912JD-23-Q-0016 Department of the Army Maine Army National Guard
5/25/23, 2:09 PM MCRD Recruit Advertisement Services
This is not a request for quote; this is a notice of the government's intent to award a firm fixed price contract on a sole source basis to Sandbox Family Communication Inc. pursuant to FAR 13.106-1(b)(1)(i), Soliciting from a single source. The US Marine Corps intends receiving recruit advertisement material distribution services on Marine Corps Recruit Depot Parris Island, SC and San Diego, CA. This Notice of Intent is not a request for competitive quotations, however interested parties may identify their interests and capability to respond to this requirement by 12:00 PM 14 August 2020, EST by e-mail to Christian.o.villalba.mil@socom.mil. A determination by the Government not to compete the contract based upon responses to this notice is solely within the discretion of the Government. Information received will be considered solely for the purpose of determining whether to conduct a competitive procurement.
H9225720Q0127 United States Special Operations Command
8/10/20, 1:29 PM FAA (STEM) Aviation and Space Education (AVSED) Program
The Federal Aviation Administration (FAA) is seeking capability statements from small businesses for its Science Technology Engineering and Mathematics (STEM) Aviation and Space Education (AVSED) Program to provide FAA-branded promotional items. The agency is issuing a Request for Information (RFI) to assess potential vendors' capabilities for supplying various STEM-related items such as stress relievers, pens, popsockets, water bottles, and other branded merchandise. A virtual industry event is scheduled for January 15, 2025, from 10:00 AM to 12:00 PM EST, where interested parties can learn more about the program and potential acquisition strategy. Responses to the RFI must be submitted by January 22, 2025, and must include a cover sheet, capabilities statement, and background experience demonstrating past performance. The FAA will use the submitted information to determine the acquisition strategy and assess whether adequate competition exists for a potential small business set-aside.
The RFI is open to small businesses in specific categories, including Socially and Economically Disadvantaged Businesses (SEDB), Service-Disabled Veteran Owned Small Businesses (SDVOSB), Women-Owned Small Businesses (WOSB), Historically Underutilized Business Zone (HUBZone) small businesses, and general small businesses. The total quantity of items sought includes 10,000 drone stress relievers, 10,000 airplane stress relievers, 10,000 rocket pens, 20,000 airplane pens, 25,000 popsockets, and various other branded items totaling approximately 235,000 pieces. Delivery locations will include FAA Headquarters in Washington, DC, and the Mike Monroney Aeronautical Center in Oklahoma City, OK. All items must comply with the Buy American Act, with goods from Mexico considered domestic under the USMCA. The FAA has not yet determined the final acquisition strategy or potential award value, which will depend on the responses received from interested vendors.
693KA9-25-STEM_ITEMS Department of Transportation Federal Aviation Administration Headquarters
1/6/25, 11:34 AM ADVERTISING
Added: Dec 09, 2015 1:52 pm
This is a Notice of Intent to award a Sole Source, Firm Fixed Price contract to the Washington Post, located at 1150 15th St NW Washington, District of Columbia, 20071-0001 under the basis of authority of FAR 6.302-1, Only One Responsible Source and No Other Supplies or Services will Satisfy Agency Requirements for advertising services. The Marine Band Public Affairs Office (PAO) is charged with disseminating information about the United States Marine Band, its performances and activities. The purpose of this program is to enhance the band's recruiting potential by increasing awareness of the band's history and mission, and to enhance the public affairs and community relations programs of the Marine Corps. The period of performance is 1 Feb 2016 - 30 Jan 2021. This sole source award to the Washington Post, is being processed solely for the purpose to enhance the band and the United States Marine Corps recruiting potential and community relations for the Marine Corps. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government. The point of contact for this acquisition is: Mrs. Josephine Smith, (703) 432-1667. Contracting Office Address: Regional Contracting Officer, National Capital Region (RCO-NCR), 2010 Henderson Road, Quantico, VA 22134-0001.
M5490016SUPBWPO United States Marine Corps
12/9/15, 1:52 PM