The Nielsen Company (Us), LLC
New York, NY Doing business as A.C. Nielsen Co
- UEI
- KW6KXKLLRP33
- CAGE
- 1XND8
- Primary NAICS
- 541890 Other Services Related to Advertising
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Other
- Other NAICS codes in SAM.gov
- SAM.gov registration date
- Physical address
- 675 6th Ave, New York, NY 10010, USA
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $96,034 |
| FY2025 | $371,721 |
| FY2024 | $524,222 |
| FY2023 | $699,338 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Federal Communications Commission | $96,034 |
Contract awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Subscription for nielsen local TV view and local TV ratings | Federal Communications Commission | $187,495 | |
| Nielsen media research data | Defense Media Activity | $107,340 | |
| Metadata support | Defense Media Activity | $172,920 | |
| Metadata support | Defense Media Activity | $167,880 | |
| Asset ID mapping TV | Defense Media Activity | $244,343 |
Latest 5 listed here. See the rest on GovTribe.
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About the company
The Nielsen Company (Us), LLC, doing business as A.C. Nielsen Co, is a global information and measurement company specializing in data analytics and audience measurement services across various media platforms. Headquartered in New York, the company has been registered in the System for Award Management (SAM) since March 15, 2002, with its current registration set to expire on October 28, 2025. As a for-profit organization, Nielsen has established itself as a key provider of media intelligence and measurement solutions, offering comprehensive data and insights for television, radio, digital, and other media channels.
The company has secured multiple federal contract awards, primarily with the Defense Media Activity (DMA) and the Federal Communications Commission (FCC), focusing on metadata support services, media asset mapping, and audience measurement technologies. These contracts, consistently awarded on a full and open competitive basis without specific set-aside designations, range from $167,880 to $505,381 in value. Specific services include providing GRACENOTE asset ID mapping, automatic content recognition technologies, and local TV ratings subscriptions. The contract portfolio demonstrates Nielsen's expertise in delivering technical services such as metadata support, music and video content identification, and television viewership analytics. Recent contracts have supported critical government communication needs, including providing balanced television programming for Department of Defense personnel overseas through the American Forces Network Broadcasting Center and supporting the FCC's media monitoring and measurement requirements.
Quick answers
Is The Nielsen Company (Us), LLC registered in SAM.gov?
Yes. The Nielsen Company (Us), LLC's SAM.gov registration is active through August 20, 2027.
What is The Nielsen Company (Us), LLC's CAGE code?
The Nielsen Company (Us), LLC's CAGE code is 1XND8, and its Unique Entity ID (UEI) is KW6KXKLLRP33.
How much has The Nielsen Company (Us), LLC received in federal contracts?
Federal contracts obligated $371,721 to The Nielsen Company (Us), LLC in fiscal year 2025 and $1,691,315 in fiscal years 2023 through 2027.
How does The Nielsen Company (Us), LLC rank among federal contractors?
The Nielsen Company (Us), LLC ranked #20 in PSC T099, #26 at the Defense Media Activity and #49 in NAICS 5121 in FY2025.
What is The Nielsen Company (Us), LLC's most recent federal award?
The Nielsen Company (Us), LLC's most recent federal contract award is Subscription for nielsen local TV view and local TV ratings (273FCC25C0010), from Federal Communications Commission, on October 1, 2025.
On GovTribe
See The Nielsen Company (Us), LLC's full federal record
- Federal contract awards
- Funding analysis by agency, NAICS and set-aside
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