The Nielsen Company (Us), LLC

The Nielsen Company (Us), LLC, doing business as A.C. Nielsen Co, is a global information and measurement company specializing in data analytics and audience measurement services across various media platforms. Headquartered in New York, the company has been registered in the System for Award Management (SAM) since March 15, 2002, with its current registration set to expire on October 28, 2025. As a for-profit organization, Nielsen has established itself as a key provider of media intelligence and measurement solutions, offering comprehensive data and insights for television, radio, digital, and other media channels.

The company has secured multiple federal contract awards, primarily with the Defense Media Activity (DMA) and the Federal Communications Commission (FCC), focusing on metadata support services, media asset mapping, and audience measurement technologies. These contracts, consistently awarded on a full and open competitive basis without specific set-aside designations, range from $167,880 to $505,381 in value. Specific services include providing GRACENOTE asset ID mapping, automatic content recognition technologies, and local TV ratings subscriptions. The contract portfolio demonstrates Nielsen's expertise in delivering technical services such as metadata support, music and video content identification, and television viewership analytics. Recent contracts have supported critical government communication needs, including providing balanced television programming for Department of Defense personnel overseas through the American Forces Network Broadcasting Center and supporting the FCC's media monitoring and measurement requirements.