Production of the Visitor's and Meeting & Event Planner's Guides for the Leon County Division of Tourism
Closed State & local contract opportunity
- Solicitation number
- BC-05-04-21-22
- State
- Florida
- Responses due
Opportunity facts
- Jurisdiction
- NIGP codes
- 715 Publications, Audiovisual Materials, Books, Textbooks, Prepared Materials Only
- 91503 Advertising/Public Relations (Incl. Skywriting)
- 91571 Newspaper And Publication Advertising
- 91573 Public Information Services (Incl. Press Releases)
- 96673 Publications Printed On Newsprint Or Groundwood Paper Stock (Quan. Up To 100,000)
- 96674 Publications Printed On Newsprint Or Groundwood Paper Stock (Quan. Over 100,000)
- UNSPSC codes
- 80171503 Public relations situation and issues and risk analysis
- 80141619 Customer relationship center CRC management services
- 82101505 Handbill or coupon advertising
- 82101504 Newspaper advertising
- 93151509 Government information services
- 82121506 Publication printing
- 80171602 Online and social media publicity service
- 80171901 Volunteer relations and management and engagement
- 82101506 Transit advertising services
- 82101507 Shopping news or advertising or distribution service
Show all 47
- 82101604 Cinema advertising
- 82101701 Banner advertising services
- 82101801 Advertising campaign services
- 82101802 Advertising production service
- 93151502 Public enterprises information or control systems services
- 82101503 Magazine advertising
- 82111904 Newspaper or advertising material delivery services
- 83121600 Information centers
- 80171605 Press release and media kit service
- 82111903 News agency wire services
- 83121601 Chambers of Commerce
- 83121605 Remote database information retrieval services
- 83121606 Skip tracing
- 93151519 Censorship service
- 82121500 Printing
- 82101800 Advertising agency services
- 80141623 Merchandising service
- 80141627 Cooperative or shared advertising management service
- 80171603 Publicity and marketing advisory service
- 82101502 Poster advertising
- 82111901 Press release services
- 82111902 Special interest newsletter services
- 83121602 Tourism board services
- 55101504 Newspapers
- 82100000 Advertising
- 80170000 Public relations and professional communications services
- 80171600 Publicity and marketing support services
- 82101500 Print advertising
- 80171900 Stakeholder management and relations services
- 80171601 Trade and tourism familiarization service
- 82101508 Trade or service directory or yellow page advertising
- 82101702 Skywriting advertising services
- 83120000 Information services
- 82111900 News and publicity services
- 80171604 Public information campaign service
- 83121603 Computerized information retrieval systems
- 83121604 Online database information retrieval systems
- Point of contact
-
- Shelly Kelly kelleys@leoncountyfl.gov (850) 606-1600
Opportunity details come from procurement.opengov.com. Updated .
About this opportunity
Leon County Government is seeking proposals from professional design and publishing firms to produce two publications for the Leon County Division of Tourism/Visit Tallahassee: the 2021/2022 Official Visitor Guide and 2021/2022 Meeting & Event Planner's Guide. The county aims to create consumer-friendly publications that provide comprehensive content about Tallahassee as a vacation destination and drive website traffic. The Visitor Guide will be a print publication with 70,000 copies, sized at 8 3/8" x 10 7/8", with a minimum of 72 pages, while the Meeting Planner's Guide will be digital-only. The contract will be effective for two years with an option to renew for three additional one-year terms. The evaluation criteria include six weighted components: Firm Qualifications (25 points), Key Staff Qualifications (25 points), Project Outline (30 points), Time Schedule (5 points), Interest and Differentiation (10 points), and Local Preference (5 points). The RFP was released on April 5, 2021, with a non-mandatory pre-proposal meeting on April 15, 2021, and proposals are due on May 4, 2021, at 2:00 pm. The targeted delivery dates are September/October 2021 for the Visitor Guide and October/November 2021 for the Meeting Planner's Guide.
The procurement includes specific restrictions and set-aside designations for Minority and Women Business Enterprise (MWBE) participation. Applicants will be deemed ineligible if they have pending civil or administrative actions against them by federal or state governmental entities, and this requirement extends to all subcontractors. The county offers a local preference, with a 5% preference for firms with a home office in Leon, Gadsden, Wakulla, or Jefferson County, and a 3% preference for local businesses outside those counties. MWBE participation can earn additional points, with up to 10 points available for meeting project-specific MBE and WBE utilization goals, and additional points for joint ventures, partnerships, mentorship programs, or apprenticeship initiatives. The publications will be produced at no cost to Leon County, with revenue from advertising expected to cover all project expenses. The target markets include families, couples, and groups from Florida, direct fly-markets, and the Southeast, with a focus on markets in Georgia, Alabama, North Carolina, and Texas. The county emphasizes the need for a Florida-based company with local knowledge and experience in producing destination publications, with Visit Tallahassee maintaining final approval over creative content, editorial material, and advertising placements.
Opportunity text
Leon County Government "County" is accepting proposals from qualified professional design/publishing firms to produce two publications: its 2021/2022 Official Visitor Guide and 2021/2022 Meeting & Event Planner's Guide. Leon County Division of Tourism/Visit Tallahassee will work with a publishing partner to develop a new or existing model for the Visitor Guide to accomplish the goal of having a consumer-friendly printed piece. This is a top line comprehensive magazine that provides meaningful content about Tallahassee as a vacation destination and generates traffic to the website for a more detailed description of the destination's attributes enabling Visit Tallahassee to track and quantify inquiry requests.
The County intends to contract for a two (2) year period from the date of award with the option to renew for three (3) one (1) year terms.
Applicants will be deemed ineligible if the applicant has any pending civil or administrative action against the applicant brought by any federal or state governmental entity, as defined in 18 USC § 2711 (4) and by Florida Statutes, including but not limited to any county, municipality, special district, school district, utility authority or other authority; or if the applicant is currently engaged in any dispute or controversy related to or arising out of the allegation that the applicant is in breach of any contract with any governmental entity as described above. This requirement also applies to all subcontractors. It is the responsibility of the prime contractor to ensure that all subcontractors utilized are in compliance with this requirement.
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