ESBD_491029_1773675512015_Addendum No. 1 RFP 304-26-0999AM.pdf
PDF 359 KB Posted
- Attached to
- Integrated Advertising Services
- Solicitation number
- 304-26-0999AM
- Issued by
- Travis County, Austin City, Texas
About this file
This is Addendum No. 1 to RFP 304-26-0999AM for Integrated Advertising Services issued by the State of Texas on March 16, 2026. The RFP seeks an integrated advertising services provider to deliver a comprehensive range of creative, campaign, research, strategy, and written deliverables. Services include social media design posts, digital ad creative sets, infographics, short videos, visual identity design, print ads, audio/radio scripts, paid media placement plans, email campaigns, audience research summaries, message testing, communications strategy updates, brand audits, brand positioning, creative brief development, target audience reports, media strategies, media plans, media buying plans, and periodic KPI reports. The addendum modifies the original RFP by clarifying the Work Order Meeting process, expanding transition-out services to include data and account transference, revising the Respondent Questionnaire to include an example Work Plan for an outreach campaign targeting Holders in West Texas with a $240,000 budget, and providing detailed pricing instructions with a sample cost evaluation formula.
The pricing structure utilizes a mathematical formula for cost evaluation wherein the lowest priced offer receives maximum available points for the cost criterion, with other offers scored proportionally based on their submitted prices relative to the lowest bid. For example, if the lowest offer is $5 and another offer is $10, the $10 offer would receive 2.5 points from a possible 5 points using the calculation: ($5/$10) × 5 = 2.5. Price Schedule 1 establishes unit pricing for all deliverables across Creative Services, Campaign Deliverables, Research and Strategy, and Written Deliverables categories, with respondents required to provide cost estimates for each line item. Respondents must acknowledge receipt of Addendum No. 1 by signing and returning the acknowledgement form with their proposal submission.
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Text version
RFP # 304-26-0999AM Integrated Advertising Services Page 1 of 3
Request for Proposals (“RFP”) for
Integrated Advertising Services
RFP No. 304-26-0999AM
Addendum No. 1
March 16, 2026
RFP No. 304-26-0999AM is amended as follows:
1. Section II, Part D.2.a: Work Order Meeting, is deleted in its entirety and replaced with the following:
a. Successful Respondent and CPA will meet at CPA’s request to discuss services to be provided and, within three (3) Business Days of the meeting, CPA will issue a Work Order detailing actions to be taken.
2. Section II, Part D.8: Transition of Services is amended to add the following:
c. Transition-Out Services. Transition-out services include the transference of all data and accounts.
3. Section III, Part B.3.a.1: Respondent Questionnaire: Narrative, Scope of Services, is deleted in its entirety and replaced with the following:
(1) includes an example Work Plan response to a Work Order asking for an outreach campaign for Holders in
West Texas with a budget of $240,000.
4. Section IV, Paragraph 3 is deleted in its entirety and replaced with the following:
For Respondent Offer evaluations, the cost criterium is the sum of Respondent’s Price Schedule 1. The cost criterium uses a mathematical formula to determine a weighted score, whereby each Offer’s score equals the lowest Offer price divided by the price of the Offer being evaluated multiplied by the maximum number of available points. The lowest priced Offer will receive the maximum number of available points for its cost criterium. For example, if the lowest offered price is $5, that Offer receives 100% of available points for its cost criterium (5 points as referenced within the RFP.) Further, if the Cost of the Offer being evaluated is $10, the calculation is $5/$10 x 5 = 2.5 points.
5. Section IV, Price Schedule 1: Services is deleted in its entirety and replaced with the following:
Description Unit of
Measure
One-Time
Charge
1 Social Media Design Post Each $
2 Digital Ad Creative Set (3-5 sizes) Each Set $
3 Infographic (1-2 pages) Each $
RFP # 304-26-0999AM Integrated Advertising Services Page 2 of 3
4 Short Video (30-60 seconds;
simple animation or stock, online, and/or TV)
Each $
5 Visual Identity Design (brand identity refresh) Each $
6 Print Ads (magazine, newspaper) Each $
7 Audio/Radio Script Each $
Campaign Deliverables
1 Paid Media Placement Plan Each $
2 Email Campaign (design and send) Each $
Research and Strategy
1 Audience Research Summary Each $
2 Message Testing (Small
Survey/Focus group) Each $
3 Communications Strategy
Update Each $
4 Brand Audit Each $
5 Brand Positioning Each $
6 Creative Brief Development Each $
Written Deliverables
1 Target Audience Report Each $
2 Media Strategy Each $
3 Media Plan Each $
4 Media Buying Plan Each $
5 Periodic KPI Report Each $
RFP # 304-26-0999AM Integrated Advertising Services Page 3 of 3
Acknowledgement of Receipt of Addendum No. 1
Respondent/Entity Name:
Signature of Authorized Representative:
Printed Name, Title:
Date:
Respondent must sign and return this acknowledgement with its Offer in response to this RFP.
File details come from the government source that posted it. Updated .