In-Kind Marketing /Advertising Services

The Illinois Tollway is seeking to create partnerships with traffic/news/media companies located within the Chicago or Rockford, Illinois Direct Marketing Areas (DMA) who are willing to exchange in-kind advertising for access to the Tollway's non-publicly available Tollway Incident Management System (TIMS) traffic cameras. The selected vendors will be granted access to approximately 490 TIMS cameras that provide real-time traffic images along the 294 miles of Tollway roadways. The initial contract term is three years with two optional two-year renewal periods. Proposals will be evaluated and scored based on the value of the in-kind advertising and promotional opportunities offered by the vendors, such as television and radio spots, web advertising, event sponsorships, and other media exposure. Proposals are due by October 8, 2019 at 10:30 am CT and cannot be submitted via email.

The procurement has no Business Enterprise Program (BEP) or Veteran's Business Program (VBP) participation requirements, and the contract was awarded to the lowest priced responsive and responsible bidder, WLS Television, Inc. (ABC-7 Chicago), through an Invitation for Bid process. The value of the contract to the state and the vendor is listed as n/a, indicating a zero-dollar value contract. There was 1 responding bidder with 0 unsuccessful bidders.