ISAC - WCIU TV Game of the Week sponsorship

This is a small purchase with sole source conditions for a sponsorship opportunity of the WCIU TV Game of the Week program, which is operated by the Illinois High School Association (ISAC). The procurement is being conducted by the State of Illinois for Cook County. The sponsorship package includes seven high-profile football and soccer matchups between prominent Chicago-area high schools that will be broadcast live on WCIU. The sponsorship includes three 60-second commercial spots and one billboard per game, as well as a themed in-game segment and inclusion of the ISAC logo in promotional announcements. Additionally, a 30-second spot will air for five weeks on the CPS Sports Edition talk show, and 25 additional commercial units will run across the station group. The total ISAC investment for this sponsorship package is $24,950, and the response is due on October 6, 2021.

The procurement documents indicate this is a sole source contract due to the specialized nature of the ISAC Game of the Week program and its exclusive broadcast partnership with WCIU. There do not appear to be any set-aside designations or restrictions on the types of organizations that can respond. The documents do not list any incumbent vendors or current contractors, nor do they provide any information on existing infrastructure or technology that may require integration. No additional award value or budget range information is provided beyond the $24,950 sponsorship package price.