Indefinite Delivery Contract W9133L08D0100

Award Date 3/25/08
Last Date to Order 9/30/13
Federal Agency
Readiness Center
Ultimate Awardee
Not listed
Federal Contract Vehicle
Pricing Type
Firm Fixed Price
Legislative Mandate
Not listed
National Interest Action
None
Award Type
Single
Primary Consortia Member
Not listed
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  • W9133L08D0100
    Indefinite Delivery Contract
  • 87
    Federal Contract Awards

This federal contract IDV award was issued by the Readiness Center, a defense agency, to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a self-certified small disadvantaged woman-owned business. The single-award indefinite delivery contract has a ceiling value of $525,000,002 and a period of performance ending September 30, 2013. The contract covers a broad range of advertising services, including digital advertising, radio and TV announcements, public service announcements, paid advertising, and creative design to support recruiting and retention initiatives for Army National Guard units in multiple states.

Under this IDV, the agency has issued numerous firm fixed-price delivery orders to LMO Advertising, with total values ranging from approximately $50,000 to over $32 million. These task orders cover media placement, mobile event team services, direct mail marketing, NASCAR sponsorship, high school marketing, and other advertising-related requirements. LMO Advertising also holds a Multiple Award Schedule contract with GSA that enables federal agencies to directly order up to $4 million in advertising, marketing, and communications services from the firm.

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