ODC

Ended Awarded

Contract number
0083
Awardee
Awarding agency
Obligated
$5,865,980

Award facts

Opportunity
  • W9133L07R0004 Solicitation number
Contract value 100% obligated
$5,865,980.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
NAICS code
541810 Advertising Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Full and Open Competition · 5 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Arlington, VA 22204, USA

Award details come from SAM.gov/FPDS.

About this award

This is a delivery order contract awarded to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a small disadvantaged business, for Other Direct Costs (ODC) with a firm fixed price of $5,865,980.00 and a period of performance ending on July 29, 2013. The contract was awarded by the Readiness Center, a defense agency, and is not set aside.

LMO Advertising is an independent full-service marketing communications firm specializing in branding and demand creation. Under this contract, LMO Advertising will provide digital advertising, radio and TV announcements, public service announcements, paid advertising, and creative design services to support recruiting and retention initiatives for the Army National Guard units in Maine, Mississippi, and South Dakota. LMO Advertising also holds a Multiple Award Schedule (MAS) contract with the General Services Administration (GSA) that allows federal agencies to issue task orders for advertising, marketing, and communications services.

Quick answers

Who was awarded contract 0083?

0083 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on July 30, 2012.

How much is contract 0083 worth?

The government has obligated $5,865,980 on 0083.

Is contract 0083 an order under another contract?

Yes. 0083 is a delivery order under W9133L08D0100, an indefinite delivery contract.

Was contract 0083 competed?

The extent of competition for 0083 was full and open competition. The government received 5 offers.

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