Media placement

Ended Awarded Last action

Contract number
0081
Awardee
Awarding agency
Obligated
$10,000,000

Award facts

Opportunity
  • W9133L07R0004 Solicitation number
Contract value 100% obligated
$10,000,000.00 Current and potential, with all options
Completion date 100% complete
  • Current, with exercised options
  • Potential, with all options
Contracting staff
NAICS code
541810 Advertising Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Full and Open Competition · 5 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Arlington, VA 22204, USA

Award details come from SAM.gov/FPDS.

About this award

This is a firm fixed-price delivery order contract awarded to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a self-certified small disadvantaged woman-owned business, by the Army National Guard Readiness Center. The contract has a ceiling value of $10,000,000.00 and a period of performance ending on July 22, 2014.

The contract is for media placement services, including digital advertising, radio and TV announcements, public service announcements, paid advertising, and creative design to support recruiting and retention initiatives for the Army National Guard in Maine, Mississippi, and South Dakota. LMO Advertising also holds a Multiple Award Schedule contract with the General Services Administration that allows federal agencies to issue task orders for advertising, marketing, and communications services.

Quick answers

Who was awarded contract 0081?

0081 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on July 23, 2012.

How much is contract 0081 worth?

The government has obligated $10,000,000 on 0081.

Is contract 0081 an order under another contract?

Yes. 0081 is a delivery order under W9133L08D0100, an indefinite delivery contract.

Was contract 0081 competed?

The extent of competition for 0081 was full and open competition. The government received 5 offers.

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