Media placement for nascar

Ended Awarded Last action

Contract number
0099
Awardee
Awarding agency
Obligated
$32,181,497

Award facts

Opportunity
  • W9133L07R0004 Solicitation number
Contract value 100% obligated
$32,181,497.48 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition · 5 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Arlington, VA 22204, USA

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Funding Only Action 2 · Nascar FY14 $16,540,536
Change Order 1 · Nascar sponsorship $6,740,486
Original award $8,900,475

About this award

This is a delivery order award to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a small disadvantaged, woman-owned business, for media placement services in support of the Army National Guard's recruiting and retention initiatives. The $32,181,497.48 firm fixed price contract was awarded by the National Guard Readiness Center and has a period of performance through September 2014. LMO Advertising provides advertising, media planning, creative design, and public relations services under this award. The company also holds a General Services Administration (GSA) Multiple Award Schedule (MAS) contract for advertising, marketing, and communications services. This contract was not set aside for a particular business category.

Quick answers

Who was awarded contract 0099?

0099 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on September 26, 2013.

How much is contract 0099 worth?

The government has obligated $32,181,497 on 0099.

Is contract 0099 an order under another contract?

Yes. 0099 is a delivery order under W9133L08D0100, an indefinite delivery contract.

Was contract 0099 competed?

The extent of competition for 0099 was full and open competition. The government received 5 offers.

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