Media placement

Ended Awarded Last action

Contract number
0078
Awardee
Awarding agency
Obligated
$3,499,762

Award facts

Opportunity
  • W9133L07R0004 Solicitation number
Contract value 100% obligated
$3,499,762.00 Current and potential, with all options
Completion date
Current and potential, with all options
Contracting staff
NAICS code
541810 Advertising Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Full and Open Competition · 5 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Arlington, VA 22204, USA

Award details come from SAM.gov/FPDS.

About this award

This is a firm fixed price delivery order contract awarded to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a small disadvantaged, woman-owned business, by the U.S. Army National Guard Readiness Center. The $3,499,762.00 contract is for media placement services, including digital advertising, radio and TV announcements, public service announcements, paid advertising, and creative design services to support recruiting and retention initiatives. The contract has a period of performance through June 21, 2013 and was not set aside for any socioeconomic program. LMO Advertising also holds a Multiple Award Schedule contract with the General Services Administration to provide advertising, marketing, and communications services to federal agencies.

Quick answers

Who was awarded contract 0078?

0078 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on June 21, 2013.

How much is contract 0078 worth?

The government has obligated $3,499,762 on 0078.

Is contract 0078 an order under another contract?

Yes. 0078 is a delivery order under W9133L08D0100, an indefinite delivery contract.

Was contract 0078 competed?

The extent of competition for 0078 was full and open competition. The government received 5 offers.

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