Media placement

Ended Awarded Last action

Contract number
0086
Awardee
Awarding agency
Obligated
$715,057

Award facts

Opportunity
  • W9133L07R0004 Solicitation number
Contract value 38% obligated
  • $715,057.41 Current, with exercised options
  • $1,903,679.56 Potential, with all options
Completion date 100% complete
  • Current, with exercised options
  • Potential, with all options
Contracting staff
NAICS code
541810 Advertising Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Full and Open Competition · 5 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Arlington, VA 22204, USA

Award details come from SAM.gov/FPDS.

About this award

The U.S. Department of Defense awarded a firm fixed price delivery order contract to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a small disadvantaged and woman-owned business, for media placement services. The contract has a ceiling value of $1,903,679.56 and a period of performance through September 13, 2015. LMO Advertising, as the prime contractor, provides digital advertising, radio and TV announcements, public service announcements, paid advertising, and creative design services to support recruiting and retention initiatives for Army National Guard units. This contract was not set aside for any particular business category. LMO Advertising also holds a Multiple Award Schedule contract with the General Services Administration to provide additional advertising, marketing, and communications services to federal agencies.

Quick answers

Who was awarded contract 0086?

0086 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on September 14, 2012.

How much is contract 0086 worth?

The government has obligated $715,057 on 0086. Its potential value, with all options, is $1,903,680.

Is contract 0086 an order under another contract?

Yes. 0086 is a delivery order under W9133L08D0100, an indefinite delivery contract.

Was contract 0086 competed?

The extent of competition for 0086 was full and open competition. The government received 5 offers.

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