Media placement
Ended Awarded Last action
- Contract number
- 0102
- Awardee
-
Laughlin, Marinaccio & Owens, Inc. UEI EG97KJLUM4E3
- Awarding agency
-
Readiness Center
Army National Guard, Department of Defense
- Obligated
- $12,693,967
Award facts
- Opportunity
-
- W9133L07R0004 Solicitation number
- Contract value 100% obligated
- $12,693,967.47 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 5 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Arlington, VA 22204, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Original award | $12,693,967 |
About this award
This firm fixed price federal contract was awarded to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a small disadvantaged woman-owned business, to provide media placement services for the U.S. Army National Guard. The $12,693,967.47 delivery order contract has a period of performance ending on September 26, 2014 and was awarded by the Readiness Center, a Defense agency, on September 27, 2013. The contract requires LMO Advertising to furnish digital advertising, radio and TV announcements, public service announcements, paid advertising, and creative design services to support recruiting and retention initiatives for Army National Guard units in Maine, Mississippi, and South Dakota. LMO Advertising also holds a Multiple Award Schedule contract with the General Services Administration worth up to $4 million for advertising, marketing, and communications services.
Quick answers
Who was awarded contract 0102?
0102 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on September 27, 2013.
How much is contract 0102 worth?
The government has obligated $12,693,967 on 0102.
Is contract 0102 an order under another contract?
Yes. 0102 is a delivery order under W9133L08D0100, an indefinite delivery contract.
Was contract 0102 competed?
The extent of competition for 0102 was full and open competition. The government received 5 offers.
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