Advertising services

Ended Awarded Last action

Contract number
0082
Awardee
Awarding agency
Obligated
$5,349,693

Award facts

Opportunity
  • W9133L07R0004 Solicitation number
Contract value 100% obligated
$5,349,693.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition · 5 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Arlington, VA 22204, USA

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Additional Work (new agreement, FAR part 6 applies) 1 $600,000
Original award $4,749,693

About this award

The U.S. Department of Defense's Readiness Center awarded a firm fixed-price delivery order contract to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a self-certified small disadvantaged, woman-owned small business. The $5,349,693.00 contract is for advertising services including digital ads, radio and TV announcements, public service announcements, and creative design. This contract was not set aside for a specific business type. Additionally, LMO Advertising holds a General Services Administration (GSA) Multiple Award Schedule (MAS) contract that enables federal agencies to issue task orders for advertising, marketing, and communications services up to a total of $4 million. The LMO Advertising contracts support recruiting and retention initiatives for Army National Guard units in several states.

Quick answers

Who was awarded contract 0082?

0082 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on July 27, 2012.

How much is contract 0082 worth?

The government has obligated $5,349,693 on 0082.

Is contract 0082 an order under another contract?

Yes. 0082 is a delivery order under W9133L08D0100, an indefinite delivery contract.

Was contract 0082 competed?

The extent of competition for 0082 was full and open competition. The government received 5 offers.

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