Media placement
Ended Awarded Last action
- Contract number
- 0088
- Awardee
-
Laughlin, Marinaccio & Owens, Inc. UEI EG97KJLUM4E3
- Awarding agency
-
Readiness Center
Army National Guard, Department of Defense
- Obligated
- $15,238,775
Award facts
- Opportunity
-
- W9133L07R0004 Solicitation number
- Contract value 100% obligated
- $15,238,774.83 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 5 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Arlington, VA 22204, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $742,350 | |
| Original award | $14,496,425 |
About this award
This is a firm fixed-price delivery order contract awarded by the Readiness Center (part of the U.S. Defense Department) to Laughlin, Marinaccio & Owens, Inc. (doing business as LMO Advertising), a self-certified small disadvantaged, woman-owned small business. The $15,238,774.83 contract is for media placement services, including digital advertising, radio/TV announcements, public service announcements, and creative design to support recruiting and retention initiatives for Army National Guard units. LMO Advertising also holds a General Services Administration (GSA) Multiple Award Schedule (MAS) contract enabling federal agencies to issue task orders up to $4 million total for advertising, marketing, and communications services. This contract was not set aside for any specific business type.
Quick answers
Who was awarded contract 0088?
0088 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on September 24, 2012.
How much is contract 0088 worth?
The government has obligated $15,238,775 on 0088.
Is contract 0088 an order under another contract?
Yes. 0088 is a delivery order under W9133L08D0100, an indefinite delivery contract.
Was contract 0088 competed?
The extent of competition for 0088 was full and open competition. The government received 5 offers.
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