Media placement services

Ended Awarded Last action

Contract number
0067
Awardee
Awarding agency
Obligated
$14,932,182

Award facts

Opportunity
  • W9133L07R0004 Solicitation number
Contract value 100% obligated
$14,932,181.98 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition · 5 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Arlington, VA 22204, USA

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Funding Only Action 2 · 9 races and all associated deliverables $553,000
Funding Only Action 1 · 9 indy racing league races and all associated deliverables $8,379,182
Original award $6,000,000

About this award

This firm fixed price delivery order contract was awarded to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a self-certified small disadvantaged business, woman-owned small business, for media placement services. The contract has a ceiling value of $14,932,181.98 and a period of performance ending on September 29, 2012. The contracting agency is the Readiness Center, which is part of the U.S. Department of Defense. LMO Advertising has provided similar media services, including digital advertising, radio and TV announcements, public service announcements, and creative design, to support recruiting and retention initiatives for Army National Guard units in multiple states. Additionally, LMO Advertising holds a Multiple Award Schedule contract with the General Services Administration for advertising, marketing, and communications services.

Quick answers

Who was awarded contract 0067?

0067 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on September 27, 2011.

How much is contract 0067 worth?

The government has obligated $14,932,182 on 0067.

Is contract 0067 an order under another contract?

Yes. 0067 is a delivery order under W9133L08D0100, an indefinite delivery contract.

Was contract 0067 competed?

The extent of competition for 0067 was full and open competition. The government received 5 offers.

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