Media placement

Ended Awarded Last action

Contract number
0095
Awardee
Awarding agency
Obligated
$10,000,000

Award facts

Opportunity
  • W9133L07R0004 Solicitation number
Contract value 100% obligated
$10,000,000.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
NAICS code
541810 Advertising Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Full and Open Competition · 5 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Arlington, VA 22204, USA

Award details come from SAM.gov/FPDS.

About this award

This federal contract award is for media placement services, valued at up to $10,000,000.00, awarded to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), an independent full service marketing communications firm. The award is a delivery order contract with a firm fixed price pricing type, and does not have a set-aside designation. LMO Advertising is the prime contractor and is a self-certified small disadvantaged business, woman-owned small business. The contracting agency is the Readiness Center, a defense agency of the U.S. government. The contract will provide digital advertising, radio and TV announcements, public service announcements, paid advertising, and creative design services to support recruiting and retention initiatives for Army National Guard units. LMO Advertising also holds a Multiple Award Schedule contract with the General Services Administration to provide advertising, marketing, and communications services to federal agencies.

Quick answers

Who was awarded contract 0095?

0095 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on September 4, 2013.

How much is contract 0095 worth?

The government has obligated $10,000,000 on 0095.

Is contract 0095 an order under another contract?

Yes. 0095 is a delivery order under W9133L08D0100, an indefinite delivery contract.

Was contract 0095 competed?

The extent of competition for 0095 was full and open competition. The government received 5 offers.

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