Advertising services

Ended Awarded Last action

Contract number
0068
Awardee
Awarding agency
Obligated
$2,116,874

Award facts

Opportunity
  • W9133L07R0004 Solicitation number
Contract value 100% obligated
$2,116,873.60 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
NAICS code
541810 Advertising Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Full and Open Competition · 5 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Arlington, VA 22204, USA

Award details come from SAM.gov/FPDS.

About this award

This is a $2,116,873.60 firm fixed price delivery order contract awarded by the Readiness Center, a Defense agency, to the small disadvantaged business Laughlin, Marinaccio & Owens, Inc. (LMO Advertising). The contract is for advertising services, including digital advertising, radio and TV announcements, public service announcements, paid advertising, and creative design services to support recruiting and retention initiatives for Army National Guard units in Maine, Mississippi, and South Dakota. LMO Advertising is an independent full service marketing communications firm that also holds a Multiple Award Schedule contract with GSA allowing federal agencies to order up to $4 million in advertising, marketing, and communications services. This contract was not set aside.

Quick answers

Who was awarded contract 0068?

0068 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on January 17, 2012.

How much is contract 0068 worth?

The government has obligated $2,116,874 on 0068.

Is contract 0068 an order under another contract?

Yes. 0068 is a delivery order under W9133L08D0100, an indefinite delivery contract.

Was contract 0068 competed?

The extent of competition for 0068 was full and open competition. The government received 5 offers.

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