Health Marketing Services BPA

Award Date 9/29/2015
Last Date To Order 9/27/2025
Shared Ceiling Not listed
Contract Type
Master BPA
Predecessor
Not listed
Successors

The Health Marketing Services Blanket Purchase Agreement (BPA) is a comprehensive contract vehicle established by the Centers for Disease Control and Prevention (CDC) to procure strategic communications, health marketing, and public health messaging services. This multiple-award BPA enables the CDC to rapidly acquire specialized communication and outreach support across various public health domains, including disease prevention, health education, awareness campaigns, and communication strategy development. The BPA allows the CDC to issue task orders to pre-qualified vendors for targeted communication initiatives supporting national health priorities and public health interventions.

The task orders under this BPA demonstrate a wide range of communication services, typically valued between $100,000 and $12 million, with performance periods ranging from several months to three years. Frequent prime contractors include Banyan Communications (a woman-owned small business), Westat, ICF Macro, Sensis Inc., Hager Sharp, and Weber Shandwick, who provide services such as message testing, digital promotion, social media strategies, public health campaign development, and research translation. Many contracts are set aside for small businesses, with a mix of firm fixed-price and time-and-materials pricing structures. The work primarily supports CDC initiatives in areas like COVID-19 prevention, injury prevention, vectorborne diseases, chronic disease management, and health equity, with most performance locations concentrated in major research and public health centers like Atlanta, Durham, Research Triangle Park, and Arlington.

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