Health Marketing Services BPA

The CDC Office of Acquisition Services awarded this Master BPA for health marketing and communications services on September 29, 2015, with the ordering period closed on September 27, 2025—nine months ago, so this vehicle is no longer active for new orders.

The BPA has executed 265 task orders totaling $675.9 million in combined potential value, of which $624.2 million (92 percent) has been obligated. Recent ordering momentum has declined sharply: the vehicle averaged 27 orders annually from 2021 through 2023, dropped to 10 in 2024, and received just one order in 2025 before the ordering deadline closed. Task orders range from roughly $100,000 to $20 million in potential value, with durations typically between one and five years. Pricing is predominantly firm fixed price, with select time-and-materials orders. The customer base consists entirely of CDC Pittsburgh.

The awarded scope spans health communications campaigns, public education initiatives, message testing and research, digital media development, and strategic communications support. Recent work includes overdose prevention campaigns, cancer screening promotion, vector-borne disease education, diabetes management outreach, COVID-19 communications, vaccine information dissemination, and emergency preparedness messaging. Many recent orders carry termination-for-convenience clauses.

Five prime contractors dominate the portfolio by order count—Banyan Communications (40 orders, $24.8 million potential value), ICF Macro Inc. (31 orders, $113 million), Sensis Inc. (30 orders, $38.9 million), Family Health International (29 orders, $82.8 million), and American Institutes For Research In The Behavioral Sciences (22 orders, $60.2 million)—collectively holding 57 percent of awarded orders. By potential value, IPG Dxtra Inc., ICF Macro, Family Health International, Research Triangle Institute, and American Institutes For Research hold 66 percent of the combined total. Fifteen primes share the work overall, though a small set captures most activity.

Approximately 75 percent of orders carry no set-aside designation, with 25 percent designated for small business, demonstrating a largely open competitive environment.

Health Marketing Services for the CDC