Intergovernmental Affairs Strategic Outreach Support Services (IGASOSS)

The Department of Veterans Affairs Strategic Acquisition Center Frederick awarded this Master IDIQ for constructing, implementing, and measuring outreach campaigns on September 27, 2010, with ordering closed as of September 30, 2015—the vehicle is no longer active. The shared ceiling is $250 million, though only $99.2 million in combined potential value across task orders has been allocated; $97.3 million (98% of potential value) is obligated.

The vehicle contracted strategic communications and outreach services across a range of veteran-focused campaigns. Awarded task orders funded suicide prevention awareness, homeless veteran outreach, mental health stigma reduction (Make the Connection national campaign), Veterans Choice Program communications, health system transformation initiatives, vocational rehabilitation promotion, media buying and web development, and website improvements. Work included media production, campaign design, analytics, and public service announcement rollout.

Competition concentrated heavily among two primes. J.r. Reingold & Associates, Inc. held 14 orders valued at $83.6 million in combined potential—approximately 84% of the total vehicle value. Booz Allen Hamilton Inc. won 17 orders but captured only $15.6 million in combined potential, representing the remaining 16%. All 31 task orders were unrestricted (no set-aside designation).

Customer demand originated almost entirely within the VA. The Department of Veterans Affairs Strategic Acquisition Center Frederick itself placed 30 orders valued at $98.8 million combined potential. One order valued at $400 thousand flowed to the Department of Veterans Affairs Veterans Health Administration Veterans Integrated Service Network 2.

Task-order value ranged widely. Smaller orders fell in the $50 thousand to $500 thousand range; larger campaigns exceeded $20 million. The largest single award was a media buying and web development contract (VA79810D0103-VA79813J0130) with a potential value of $16.5 million. Another mental health outreach campaign (VA79810D0103-VA79813J0053) reached $25.9 million potential value. Award activity peaked in 2011 with 13 orders, then declined sharply: 5 orders in 2012, 2 in 2013, and 3 each in 2014 and 2015. The final orders were placed in September 2015.

This vehicle is closed to new ordering and represents historical performance only.

IDIQ contract for the provisionof services related to constructing, implementing, and measuring outreach campaigns.