Outreach on dairy cattle health - year 1

Ended Awarded Last action

Contract number
12639525F0362
Awardee
Awarding agency
Obligated
$750,000

Award facts

Contract value 100% obligated
$750,000.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
Funding agency
Plant Protection and Quarantine Animal and Plant Health Inspection Service, Department of Agriculture
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Multiple Award, Fair Opportunity
Pricing
Firm Fixed Price
Place of performance
Riverdale, MD 20737, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Other Administrative Action P00001 $0
Original award $750,000

About this award

The U.S. Department of Agriculture's Animal and Plant Health Inspection Service (APHIS), Plant Protection and Quarantine division, awarded a $750K firm fixed-price Blanket Purchase Agreement (BPA) call to Diversity Marketing And Communications LLC for outreach on dairy cattle health during Year 1 of the engagement. The contract was awarded on February 10, 2025, with an ultimate completion date of March 24, 2026, and will be performed in Riverdale, Maryland. This award was made to the Newark, New Jersey-based woman-owned small business without a small business set-aside designation, indicating the company competed successfully in an open procurement process. Diversity Marketing And Communications LLC holds relevant SBA certifications as both an Economically Disadvantaged Women-Owned Small Business (EDWOSB) and Women-Owned Small Business (WOSB).

This contract award falls under the company's larger $5M single-award IDIQ Blanket Purchase Agreement with the Department of Health and Human Services National Institutes of Health focused on dairy cattle health outreach services, which extends through February 9, 2030. The contractor brings substantial federal contracting experience in marketing and communications services, including a $6M General Services Administration Multiple Award Schedule contract valid through September 30, 2026. The dairy cattle health outreach services align with APHIS's mission to protect animal health and support agricultural productivity, leveraging the contractor's demonstrated expertise in developing specialized communication strategies and public-facing initiatives for federal health and agriculture programs.

Quick answers

Who was awarded contract 12639525F0362?

12639525F0362 was awarded to Diversity Marketing And Communications LLC by Marketing and Regulatory Programs Business Services (Animal and Plant Health Inspection Service) on February 10, 2025.

How much is contract 12639525F0362 worth?

The government has obligated $750,000 on 12639525F0362.

Which agency awarded contract 12639525F0362?

Marketing and Regulatory Programs Business Services (Animal and Plant Health Inspection Service) awarded 12639525F0362, with funding from Plant Protection and Quarantine (Animal and Plant Health Inspection Service).

Is contract 12639525F0362 an order under another contract?

Yes. 12639525F0362 is a BPA call under 47QRAA22D0003-12639525A0003, a blanket purchase agreement, on Multiple Award Schedule (MAS).

Was contract 12639525F0362 competed?

The extent of competition for 12639525F0362 was full and open competition.

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