Marketing and Communications Services

The Marketing and Communications Services Master Blanket Purchase Agreement (BPA) is a multiple-award contract vehicle established by the United States Department of Agriculture's Office of Communications to procure a wide range of strategic marketing, communications, and digital services. The BPA enables the Department of Agriculture and its sub-agencies to rapidly acquire integrated marketing campaign development, media planning, advertising, public relations, brand development, digital content creation, audience research, and strategic communications support. Task orders under this vehicle span various programmatic needs including agricultural research, food systems transformation, nutrition assistance, animal health awareness, and federal agency communication modernization efforts.

The BPA has awarded task orders ranging from $31,930 to $5,047,401, with performance periods typically spanning one to five years. Frequently awarded prime contractors include Crosby Marketing Communications, Sage Communications, Creative Marketing Resources, Hager Sharp, and Agenda LLC. The vehicle demonstrates flexibility in set-aside designations, with some task orders designated for total small businesses or minority-owned firms, while others have no specific set-aside. Common funding agencies include the Food and Nutrition Service, Animal and Plant Health Inspection Service, Foreign Agricultural Service, and National Agricultural Research, Extension, Education, and Economics Advisory Board. Most task orders are centered in Washington, D.C., and utilize pricing structures including firm fixed-price, time and materials, and labor hour contracts. The BPA appears designed to provide the Department of Agriculture with agile, targeted marketing and communications support across its diverse operational domains.