Marketing and Communications Services

The Department of Agriculture Office of Communications established this Master BPA on September 30, 2019, to contract marketing and communications services; ordering closed on September 29, 2024, making this vehicle no longer available for new task orders.

The vehicle is fully obligated. Twelve task orders totaling $18.4 million in combined potential value have been awarded, with $18.3 million obligated (100% of potential value). The most recent order was placed in September 2022, three years and ten months ago, indicating the vehicle has been dormant for the final two years of its ordering period. Activity peaked in 2021 with five orders, declining to three orders in 2022 and none thereafter.

Scope spans campaign development, digital and print communications, web design and modernization, media production, and strategic messaging. Representative work includes African Swine Fever public awareness campaigns targeting producers, veterinarians, and international travelers; USDA National Agricultural Statistics Service communications support; FDA Office of Women's Health digital and print materials; and APHIS web modernization. Pricing models mix firm fixed price, labor hours, and time and materials.

Competition is moderately concentrated among five primes. Crosby Marketing Communications and Sage Communications each hold three orders and dominate the vehicle, collectively accounting for $12.7 million (approximately 69%) of combined potential value. Creative Marketing Resources holds two orders worth $4 million, Hager Sharp two orders for $1.5 million, and Agenda two orders for $181 thousand. All twelve task orders fund a single customer—the USDA Office of Communications itself—with no cross-agency utilization.

Seventy-five percent of task orders carry no set-aside designation; the remaining 25 percent (three orders) are small-business awards. Task-order values range from $31,930 to $5.047 million, with durations spanning single-year and multi-year periods. Firm fixed-price orders dominate larger efforts; time-and-materials and labor-hours pricing appear in smaller, shorter-term work.

Department of Agriculture Office of Communications Marketing and Communications Services