Lead Social Media Campaign - Small Purchase

The State of Illinois is seeking to contract with a vendor to provide social media specialized services to support the Illinois Lead Program. The vendor will be required to create and publish various social media posts and advertisements in multiple languages (English, Spanish, French, Arabic, Hindi) to target parents/caregivers of children ages 0-6, pregnant persons, and pediatric/OBGYN physicians in Illinois. The contract length is 6 months, and the vendor must possess certain mandatory qualifications, including Blueprint Certifications, Google Ads Certification, experience in social media advertising, and ability to translate content. The vendor must submit a quote price generated from the Pricing Document attached, and the quote must be valid for 90 days from the date of submission. The winning vendor will be the one that possesses all mandatory qualifications and offers the lowest bid.

The procurement does not appear to have any set-aside designations or restrictions on the types of organizations that can respond. There is no information provided about any incumbent vendors or current contractors, and the documents do not mention any existing infrastructure or technology that requires integration. The total budget for the social media campaign is $30,000, with $20,000 allocated for the Facebook ad buy, $7,500 for the TikTok ad buy, and $2,500 for the Google ad buy. The vendor is expected to include all required services, including creative costs and administrative fees, within their quoted price.