Communications and marketing services
Active Cooperative contract Washington Awarded
- Contract number
- 20422
- Awardee
- 24 HOURS MEDIA LLC
- Contracting organization
- Department of Enterprise Services
Contract facts
- Estimated annual value
- $10,000,000
- End date
- NIGP codes
- 91501 Advertising Agency Services
- 91506 Audio Production
- 91507 Audio Recording
- 91509 Audio/Video Production Services Complete
- 91510 Advertising, Digital
- 91514 Broadcasting Services, Radio
- 91515 Broadcasting Services, Television
- 91523 Conference Coordinating And Planning Services
- 91548 Graphic Arts Services (Not Printing)
- 91571 Newspaper And Publication Advertising
Show all 20
- 91572 Photography (Not Including Aerial Photography)
- 91574 Radio Commercial Production
- 91578 Television Commercial Production
- 91582 Video Production
- 91584 Video Recording
- 91590 Video Media Duplicating And Production Services (Including Cd Roms, Tapes, Etc.)
- 91597 Wiring Services, Data/Voice
- 91807 Advertising Consulting
- 91876 Marketing Consulting
- 96153 Marketing Services (Incl. Distribution, Research, Sales Promotions, Etc.)
- Points of contact
-
- Madilyn Graversen descontractsteamapple@des.wa.gov (360) 407-9277
- Lawrence Lim lawrence.lim@des.wa.gov (360) 407-0000
Contract details come from apps.des.wa.gov. Updated .
About this contract
The Washington State Cooperative Contract No. 20422 is a comprehensive Indefinite Delivery Vehicle (IDV) for Communications & Marketing Services, offering a wide range of professional services across six primary categories: Advertising & Marketing Campaigning, Brand Development, Photography, Social Marketing Campaigns, Graphic Design, and Video Production & Editing. Each category encompasses multiple subcategories, enabling government agencies and eligible purchasers to procure specialized services such as advertising techniques, market research, brand identity creation, photographic imaging, social behavior change campaigns, visual communication design, and digital video content production. The contract supports diverse communication needs, from creating promotional messages and brand strategies to producing multimedia content across various platforms and contexts.
The contract was awarded to multiple prime contractors, including 24 Hours Media LLC, Accenture, Launch Industries, Mogul Media, Ocelot Creative, PRR, Rescue Agency, Shaila Abdullah, and others, through a competitive solicitation by the Washington State Department of Enterprise Services. The contract is effective from March 1, 2024, to February 28, 2026, with a potential 36-month performance-based extension. Geographically, it covers Washington State and includes participation from the Oregon Cooperative Purchasing Program (ORCPP), enabling state agencies, higher education institutions, political subdivisions, federal agencies, and tribal entities to utilize the contract. Each contractor has established hourly rates for various professional roles, with most ranging from $45 to $300 per hour, and the contract includes a 1.25% vendor management fee on all contract sales, along with provisions for annual economic adjustments.
Description
Scope This contract is for creating and delivering messages that promote a product, service, or brand. This was awarded by categories and subcategories. This contract includes subcontractors/authorized resellers/authorized distributors who are certified as WA State small, OMWBE, or Veteran-owned. Some contractors may have multiple certifications. See the links at the bottom of the page for all subcontractors and their certifications.
Note: not all subcontractors/resellers/distributors are certified. Categories and subcategories include: Category 1 Advertising & Marketing Campaigning - Advertising is techniques and practices used to bring products, services, options, or causes to the public notice for the purpose of persuading the public to respond. Marketing is market research needed to develop a market strategy, which guides all communications that include promotions.
Category 2 Brand Development - is the process of creating an identity for a business or product. Category 3 Photography - is taking and producing photographic images for the use in digital and printed planforms. Subcategories: A Portrait(s), B Inside Event(s), C Outside Event(s) and D Landscapes Category 4 Social Marketing Campaigns - is a discipline that seeks to change behaviors for the good of society, communities, wildlife, and structures.
Category 5 Graphic Design - is the use of visual communication by combining images, word, and ideas to convey information to an audience. Category 6 Video Production & Editing - is the creation of digital video content for communication and marketing purposes. Subcategories: A Event(s), B Documentary, and C Scripted
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Quick answers
Who holds contract 20422?
Contract 20422 was awarded to 24 HOURS MEDIA LLC by Department of Enterprise Services in Washington on March 1, 2024.
How much is contract 20422 worth?
Its estimated annual value is $10,000,000.
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