The purpose of this task order is to obtain communications, marketing and advertising services to promote behavior change by increasing the awareness, understanding, and utilization of the 988 suicide…

Active Awarded Last action

Contract number
75S20326F80004
Awardee
Awarding agency
Obligated
$14,283,929

Award facts

Contract value 26% obligated
  • $14,283,929.00 Current, with exercised options
  • $55,492,733.00 Potential, with all options
Completion date 2% complete
  • Current, with exercised options
  • Potential, with all options
NAICS code
513199 All Other Publishers
Set-aside
Total Small Business
Competition
Full and Open Competition after exclusion of sources Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Atlanta, GA 30316, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

About this award

The Substance Abuse and Mental Health Services Administration issued a delivery order to Banyan Communications, Inc. on September 29, 2026, with a ceiling value of $55.5 million, to deliver communications, marketing, and advertising services promoting behavior change and awareness of the 988 Suicide & Crisis Lifeline across the United States. The order is set-aside to total small business and carries an ultimate completion date of September 28, 2030.

Banyan Communications is an SBA-certified women-owned small business based in Atlanta, Georgia. Place of performance is Atlanta, GA. The order is priced on a firm fixed price basis and is structured as a delivery order under an unspecified parent vehicle.

Banyan self-performs the majority of delivery across its federal service contract portfolio, with subcontractor engagement at approximately 9% of contractor hours. The vendor's recent SCI-reported federal services revenue totaled $9.4 million in FY2024 across 24.9 FTEs, reflecting growth from $6.6 million across 19.6 FTEs in FY2023. Government-paid hourly rates on Banyan's prime contracts span a median of $158.29/hr.

Description

The purpose of this task order is to obtain communications, marketing and advertising services to promote behavior change by increasing the awareness, understanding, and utilization of the 988 suicide & crisis lifeline across the united states a

Quick answers

Who was awarded contract 75S20326F80004?

75S20326F80004 was awarded to Banyan Communications, Inc. by Substance Abuse and Mental Health Services Administration (Department of Health and Human Services) on September 29, 2026.

How much is contract 75S20326F80004 worth?

The government has obligated $14,283,929 on 75S20326F80004. Its potential value, with all options, is $55,492,733.

Is contract 75S20326F80004 an order under another contract?

Yes. 75S20326F80004 is a delivery order under 75N98025D00011, an indefinite delivery contract.

Was contract 75S20326F80004 competed?

The extent of competition for 75S20326F80004 was full and open competition after exclusion of sources. It was set aside: Total Small Business.

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