Marketing Services for Transit Services

Space Coast Area Transit (the public transportation department of Brevard County, Florida) is soliciting proposals from full-service advertising and marketing agencies to deliver comprehensive marketing, advertising, communications, and advertising sales services, with proposals due August 21, 2026 at 10:00 a.m. Federal Transit Administration funding applies, triggering FTA compliance requirements including DBE participation provisions and civil rights protections.

The scope encompasses strategic marketing and advertising planning, brand development and management, digital platform management, public relations support, social media strategy, event planning, and transit advertising sales. The Proposer must develop and manage an integrated, data-driven marketing program demonstrating proven success with multiplatform campaigns for general and multicultural audiences, strengthen brand identity, and drive measurable ridership growth across 23 fixed-route bus lines, paratransit, and vanpool services serving Brevard County's 667,900-person population and approximately 6,462 weekly transit passengers. Proposers must submit a comprehensive Ridership Growth Plan with clearly defined short- and long-term objectives and key performance indicators. Pricing shall address media and collateral production charges and annual website hosting and maintenance costs. The County's fiscal year 2026-2027 marketing budget is provided for informational purposes only and remains subject to modification.

The contract term is five years with prices held firm for thirty-six months. The successful Proposer assumes full responsibility for existing transit advertising contracts and unamortized production costs as of September 30, 2026, with payment of all outstanding contract values due by October 15, 2026 via certified cashier's check. All marketing materials, graphics, and creative deliverables become County property. The Proposer must maintain general liability ($1 million combined single limit), auto liability ($1 million combined single limit), and professional liability insurance ($2 million per claim extending four years post-service). Minimum five years' transit marketing experience is required.

The evaluation committee will assess background and experience, proposal narrative and approach, bus revenue compensation structures, and social media experience and reporting capabilities. Questions are due August 7, 2026 at 5:00 p.m. Proposals must be submitted in three hard copies plus one electronic copy on USB to Brevard County Purchasing Services in Viera, Florida.