Revised_Exhibit_4___South_Terminal_Advertising_Inventory.pdf

This is a revised exhibit detailing transit advertising inventory for Space Coast Area Transit, the public transportation department of Brevard County, Florida. The exhibit lists 23 buses available for advertising purposes, ranging from 24 to 40 feet in length, all located at the South Terminal. Each bus is eligible for multiple advertising product types including side panels, full wraps, and interior panels. The buses are identified by individual bus numbers, with the majority being 35 or 40-foot vehicles. This inventory supports the agency's comprehensive marketing services solicitation seeking a full-service advertising and marketing agency to manage transit advertising sales and develop an integrated marketing program aimed at increasing ridership across the county's fixed-route, paratransit, and vanpool services. The selected proposer will assume responsibility for existing transit advertising contracts and manage the advertising space across this fleet as part of a five-year contract with prices held firm for the first thirty-six months.

The advertising inventory represents a key revenue-generating asset within the broader marketing services contract, which carries a fiscal year 2026-2027 budget provided for informational purposes. The successful proposer must assume full responsibility for all existing transit advertising contracts and unamortized production costs as of September 30, 2026, with payment of outstanding contract values due by October 15, 2026. This advertising component, combined with the agency's strategic marketing planning, brand development, digital platform management, and public relations services, forms part of a comprehensive service delivery package funded through Federal Transit Administration resources. The proposer must demonstrate at least five years of transit marketing experience and maintain appropriate insurance coverage including general liability, auto liability, and professional liability policies.