Revised_Exhibit_4__North_Terminal_Advertising_Inventory.pdf

This is an advertising inventory exhibit for Space Coast Area Transit, the public transportation department of Brevard County, Florida, detailing bus advertising spaces available for marketing services. The exhibit lists 30 transit buses located at the North Terminal ranging from 23 to 40 feet in length, with advertising inventory available on side panels up to full wraps and interior panels for each vehicle. The contract opportunity solicits proposals from full-service advertising and marketing agencies to deliver comprehensive marketing, advertising, communications, and advertising sales services, with proposals due August 21, 2026 at 10:00 a.m. The selected Proposer will develop and manage an integrated, data-driven marketing program to increase ridership across 23 fixed-route bus lines, paratransit, and vanpool services serving Brevard County's population of approximately 667,900 residents and 6,462 weekly transit passengers. The contract term is five years with prices held firm for thirty-six months.

Pricing shall address media and collateral production charges and annual website hosting and maintenance costs, with the County's fiscal year 2026-2027 marketing budget provided for informational purposes only and subject to modification. The successful Proposer assumes full responsibility for existing transit advertising contracts and unamortized production costs as of September 30, 2026, with payment of all outstanding contract values due by October 15, 2026. Federal Transit Administration funding applies, triggering FTA compliance requirements including DBE participation provisions and civil rights protections. Proposers must demonstrate minimum five years' transit marketing experience, maintain general liability insurance of $1 million combined single limit, auto liability of $1 million combined single limit, and professional liability insurance of $2 million per claim extending four years post-service. All marketing materials, graphics, and creative deliverables become County property. Questions are due August 7, 2026 at 5:00 p.m., and proposals must be submitted in three hard copies plus one electronic copy on USB to Brevard County Purchasing Services in Viera, Florida.