Public_Meeting_Notice.pdf

This is a Public Meeting Notice issued by Brevard County Purchasing Services for the Board of County Commissioners' Selection Committee meeting regarding RFP-2-26-05 Marketing Services for Transit Services. Space Coast Area Transit, the public transportation department of Brevard County, Florida, is soliciting proposals from full-service advertising and marketing agencies to deliver comprehensive marketing, advertising, communications, and advertising sales services. The scope of work includes strategic marketing and advertising planning, brand development and management, digital platform management, public relations support, social media strategy, event planning, and transit advertising sales. The selected Proposer will develop and manage an integrated, data-driven marketing program to increase ridership across 23 fixed-route bus lines, paratransit, and vanpool services serving Brevard County's population of 667,900 and approximately 6,462 weekly transit passengers. The proposal submission deadline was August 21, 2026 at 10:00 a.m., with questions due by August 7, 2026 at 5:00 p.m. The Selection Committee meeting is scheduled for Wednesday, September 9, 2026 at 1:00 p.m. at the Brevard County Government Center in Viera, Florida. The contract term is five years with prices held firm for thirty-six months.

Proposers must submit a comprehensive Ridership Growth Plan with clearly defined short- and long-term objectives and key performance indicators, along with three hard copies and one electronic copy on USB. Pricing shall address media and collateral production charges and annual website hosting and maintenance costs. Proposers must maintain general liability insurance of $1 million combined single limit, auto liability of $1 million combined single limit, and professional liability insurance of $2 million per claim extending four years post-service. A minimum of five years' transit marketing experience is required. The evaluation committee will assess background and experience, proposal narrative and approach, bus revenue compensation structures, and social media experience and reporting capabilities. The successful Proposer assumes full responsibility for existing transit advertising contracts and unamortized production costs as of September 30, 2026, with payment of all outstanding contract values due by October 15, 2026 via certified cashier's check. All marketing materials, graphics, and creative deliverables become County property. Federal Transit Administration funding applies, triggering FTA compliance requirements including DBE participation provisions and civil rights protections. Attendance at the Selection Committee meeting is not required but highly encouraged for contractors.