Revised_Exhibit_5__Yearly_Marketing_and_Promotional_Services_Budget.pdf

This is a budget exhibit document for marketing services for Space Coast Area Transit, the public transportation department of Brevard County, Florida. The exhibit outlines the yearly marketing and promotional services budget for the transit system and identifies three primary service categories: Schedules and Maps ($125,000), Web-Based Services ($170,000), and Marketing Plan services ($216,080), for a total annual budget of $511,080. Schedules and Maps services include bus stop map PVC boards, riders guides, interior bus sign maps, map PDFs, and Spanish language maps. Web-Based Services encompass website development and maintenance incorporating intelligent transportation systems, mobile application development and management, website trip planner functionality, and Google Transit software. Marketing Plan services include print media, social media, television advertising, and professional fees. The document explicitly states that the budget figures represent currently available County funds and are provided to assist the Contractor in determining service volume and quality, but these amounts are not guaranteed for the contract duration and may be cancelled or reduced based on County needs or funding availability.

The budget amounts are not contractually guaranteed and represent only current allocations that fluctuate annually; the Contractor is not entitled to receive all allocated monies. This budget exhibit serves as an informational guide for proposers responding to the RFP to understand the scope and scale of services anticipated by Brevard County. The document was revised to include updated language and current budget numbers and does not represent binding financial commitments but rather the County's estimated annual spending capacity for transit marketing services.