Selection_Committee_Consolidated_Evaluation_Scoresheet.pdf

This is a Selection Committee Consolidated Evaluation Scoresheet and Notice of Intent to Award for marketing services solicited by Space Coast Area Transit, the public transportation department of Brevard County, Florida. The RFP-2-26-05 was posted on September 9, 2026, with a submission deadline of September 16, 2026 at 5:00 p.m. The procurement sought comprehensive marketing, advertising, communications, and advertising sales services to develop and manage an integrated, data-driven marketing program designed to increase ridership across 23 fixed-route bus lines, paratransit, and vanpool services serving Brevard County's 667,900-person population. The selected Proposer is responsible for strategic marketing and advertising planning, brand development and management, digital platform management, public relations support, social media strategy, event planning, and transit advertising sales. The contract term is five years with prices held firm for thirty-six months. The evaluation committee, composed of Sherry Collett, Terry Jordan, Wendi Bost, and Laura Beebe, unanimously awarded the contract to Space Coast Advertising Consortium, Inc., the highest-ranked firm, based on the consolidated evaluation scoresheet.

The procurement is funded through Federal Transit Administration sources, which triggers FTA compliance requirements including Disadvantaged Business Enterprise participation provisions and civil rights protections. The successful Proposer must assume full responsibility for existing transit advertising contracts and unamortized production costs as of September 30, 2026, with all outstanding contract values due by October 15, 2026 via certified cashier's check. Required insurance includes general liability coverage of $1 million combined single limit, auto liability of $1 million combined single limit, and professional liability insurance of $2 million per claim extending four years post-service. Proposers were required to demonstrate a minimum of five years' transit marketing experience and submit a comprehensive Ridership Growth Plan with clearly defined objectives and key performance indicators. All marketing materials, graphics, and creative deliverables become County property. Proposals were submitted in three hard copies plus one electronic copy on USB to Brevard County Purchasing Services in Viera, Florida.