Marketing Services
Closed State & local contract opportunity Posted
- Solicitation number
- 17037
- State
- Connecticut
- Responses due
Opportunity facts
- Jurisdictions
- UNSPSC codes
- 80000000 Management and Business Professionals and Administrative Services
- 80140000 Marketing and distribution
- 80141607 Events management
- 80141624 Recognition program management service
- 80171602 Online and social media publicity service
- 80171605 Press release and media kit service
- 80171702 Brand promotion and management service
- 80172000 Professional communication services
- 80172002 Project based communications service
- 82000000 Editorial and Design and Graphic and Fine Art Services
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- 82101801 Advertising campaign services
- 82101802 Advertising production service
- 82140000 Graphic design
- 80141604 Branding of product naming services
- 80141606 Direct marketing fulfillment
- 80141626 Promotional program management service
- 80141627 Cooperative or shared advertising management service
- 80171603 Publicity and marketing advisory service
- 80171700 Reputation and brand management services
- 80172003 Public affairs service
- 82101800 Advertising agency services
- 82141500 Art design services
- 82141600 Graphic display services
- 80141600 Sales and business promotion activities
- 80141612 Sales or marketing programs
- 80141618 Sales marketing agencies including print
- 80170000 Public relations and professional communications services
- 80171600 Publicity and marketing support services
- 80171604 Public information campaign service
- 80171800 Public relations and media relations services
- 80171801 Media monitoring service
- 82100000 Advertising
- Point of contact
-
- Mary Santos info@ctrides.com (877) 287-4337
Opportunity details come from webprocure.proactiscloud.com. Updated .
About this opportunity
The Connecticut Department of Transportation (CTDOT) has issued a Request for Proposal (RFP) for Marketing Services through its CTrides statewide commuter services program. The solicitation, identified as Solicitation Number 17037, seeks a vendor to support the state's ambitious environmental objectives, specifically targeting a 45% reduction in greenhouse gas emissions by 2030. The RFP focuses on marketing services designed to reduce traffic congestion and improve air quality, with particular emphasis on the transportation sector, which currently accounts for 40% of Connecticut's emissions. Proposals are being accepted from August 8, 2023, at 7:00 AM EDT through August 26, 2023, at 5:00 PM EDT, with interested vendors required to submit comprehensive marketing strategies that align with the state's climate goals. The primary contact for questions is Mary Santos, located at 500 Enterprise Drive, Suite 1A, in Rocky Hill, CT, who can be reached at 877-287-4337 or info@ctrides.com. While specific evaluation criteria are not explicitly detailed in the documents, vendors should anticipate demonstrating their capability to develop and execute marketing initiatives that effectively communicate and promote sustainable transportation strategies.
AECOM has been the incumbent contractor operating the CTrides program since 2011 and is seeking to expand the program's scope through this solicitation. The RFP is open to all vendors without any specified set-aside designations or restrictions on organizational types, suggesting a competitive and inclusive procurement process. No specific budget range or estimated total contract value is provided in the solicitation documents, leaving pricing and financial terms to be vendor-specified. The RFP includes two supplementary documents - "FY'24 - CTrides Marketing RFP.pdf" and "2023 Marketing RFP Questions and Answers.pdf" - which may provide additional context for potential respondents. Payment terms will be determined by the vendor, and delivery terms are listed as not applicable. The successful vendor will be expected to integrate with existing CTrides infrastructure and support the state's broader environmental objectives by developing marketing strategies that encourage sustainable transportation practices and help reduce greenhouse gas emissions.
Opportunity text
CTrides is the statewide commuter services program of the Connecticut Department of Transportation (CTDOT) with a mission of reducing traffic congestion and improving air quality across the State. As part of its commitment to addressing climate change, the state of Connecticut aims to lower greenhouse gas emissions (GHG) by 45% by 2030. The transportation sector, responsible for 40% of all emissions, has become a significant focus of emission reduction efforts. AECOM has operated the CTrides program since 2011 and is now looking to expand its scope to support the State in achieving these environmental objectives.
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