California Conservation Corps Digital Media Services

The California Conservation Corps (CCC) is seeking proposals for a comprehensive digital media services contract through Request for Proposal (RFP) C4341-111135. The procurement targets qualified digital media agencies to serve as the paid and organic digital media contractor of record, specifically for the CCC's Communications, Outreach, Recruitment, and Enrollment (CORE) branch. Proposers must develop strategic digital media marketing campaigns aimed at promoting CCC program offerings, maximizing enrollment and retention, and generating third-party validation through effective digital media relations. Key deliverables will include multi-segment integrated communications services, creative digital strategies, and holistic statewide marketing campaigns designed to build a positive public brand image. The RFP requires full-service digital media production and marketing firms with a California presence to submit comprehensive proposals addressing technical requirements, staffing plans, and strategic approaches. Critical dates include a submission deadline of November 25, 2024, at 2:00 PM, with a Notice of Intent to Award anticipated the week of December 17, 2024. The anticipated contract term spans three years from January 1, 2025, to December 31, 2027, with a potential one-year extension option.

The CCC has implemented several set-aside and preference programs for this procurement, including a 5% small business preference and a 1-5% disabled veteran business enterprise (DVBE) incentive. The current digital media contractor, 3 Shades Design, is eligible to apply as the existing contract is expiring. Proposers must adhere to specific guidelines, including provisions related to generative artificial intelligence use and Executive Order N-6-22 regarding economic sanctions. The total proposed contract cost shall not exceed $1,401,000.00, with an expected annual budget of up to $467,000.00 per fiscal year, including a minimum of $300,000 dedicated to media buying. Specific jurisdictions covered include Sacramento County and San Francisco City, though the contract appears to have statewide implications. Proposers must submit various mandatory attachments, including a Proposal Cover Page, RFP Proposal Checklist, Payee Data Record, Contractors Certification Clause, and Bidder Declaration. The RFP also requires detailed pricing information, including fully loaded hourly rates for key positions, subcontractor rates, and earned media event costs.