URI Media Buying Services

The University of Rhode Island (URI) has issued a Request for Proposals (RFP22001316) seeking comprehensive media buying services to support the university's advertising and marketing needs, both in-person and online. The procurement is designed to identify a media buying agency capable of delivering strategic advertising solutions across various platforms. The RFP requires vendors to submit detailed technical and cost proposals through the Ocean State Procures electronic system, with proposals due by June 1, 2022 at 10:00 AM EDT. A vendor question and answer period was conducted from April 22 to May 6, 2022, allowing potential bidders to seek clarification on the solicitation requirements. The initial contract period will commence approximately July 1, 2022, for two years, with an option to renew for one additional 12-month period contingent upon vendor performance and fund availability. Evaluation criteria will include technical merit, cost proposal, and proposed Influential Small Business Enterprise (ISBE) participation rates, with points awarded proportionally across these categories.

The RFP places significant emphasis on supporting Minority Business Enterprises (MBEs), Women Business Enterprises (WBEs), and Disability Business Enterprises (DisBEs), encouraging their participation through a scoring mechanism that awards points based on proposed ISBE utilization rates. Vendors must maintain specific insurance coverages, including $1 million in liability, workers compensation, automobile liability, $500,000 in crime coverage, and $2 million in professional liability insurance. While no incumbent vendor is explicitly identified, vendors must register in the Ocean State Procures system to participate. Though a specific contract value is not disclosed, the comprehensive nature of the media buying services suggests a potentially significant procurement opportunity. Vendors are required to submit separate technical, cost, and ISBE participation proposals, with the state reserving the right to award the contract to the most qualified vendor or cancel the solicitation at its discretion.